PENGARUH PERSEPSI HARGA, PROMOSI DAN KUALITAS PRODUK TERHADAP MINAT BELI PRODUK IPHONE PADA KONSUMEN DI JABODETABEK

NUGRAHA, RAMA DWI PUTRA (2022) PENGARUH PERSEPSI HARGA, PROMOSI DAN KUALITAS PRODUK TERHADAP MINAT BELI PRODUK IPHONE PADA KONSUMEN DI JABODETABEK. S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

This study aims to examine and analyze the effect of perceived price, promotion, product quality on iPhone buying interest in improving the quality of iPhone products. This type of research is a survey research conducted on consumers in Jabodetabek who use iPhone products. This research was conducted on 100 consumers using a quantitative approach. Analysis of the data used is statistical analysis, in this test using a slovin sample because the total population in Jabodetabek is 10,061,000. This study uses SPSS. The results of this study indicate that price perception has a significant effect on buying interest in iPhone products. Promotion has a significant effect on buying interest in iPhone. Product quality has a significant effect on buying interest in the iPhone. Keywords: Perception Price, Promotion, Product Quality, Buying Interest In Iphone Penelitian ini bertujuan untuk menguji dan menganalisis pengaruh persepsi harga, promosi, kualitas produk terhadap minat beli Iphone dalam meningkatkan kualitas produk Iphone. Jenis penelitian ini adalah penelitian survei yang dilakukan pada konsumen di Jabodetabek yang menggunakan produk Iphone. Penelitian ini dilakukan terhadap 100 konsumen dengan menggunakan pendekatan kuantitatif. Analisis data yang digunakan adalah analisis statistik, dalam uji ini menggunakan sample slovin karena jumlah populasi penduduk di Jabodetabek sebanyak 10.061.000. Penelitian ini menggunakan SPSS, Hasil penelitian ini menunjukkan bahwa persepsi harga berpengaruh signifikan terhadap minat beli produk iPhone. Promosi berpengaruh signifikan terhadap minat beli iPhone. Kualitas produk berpengaruh signifikan terhadap minat beli iPhone. Kata Kunci : Persepsi Harga, Promosi, Kualitas Produk,Minat Beli Iphone

Item Type: Thesis (S1)
Call Number CD: FE/MJ. 22 387
NIM/NIDN Creators: 43115010193
Uncontrolled Keywords: Persepsi Harga, Promosi, Kualitas Produk,Minat Beli Iphone
Subjects: 100 Philosophy and Psychology/Filsafat dan Psikologi > 120 Epistemology/Epistemologi > 121 Theory of Knowledge/Teori Pengetahuan > 121.3 Origin, Sources, Means of Knowledge/Asal, Sumber, Sarana Pengetahuan > 121.34 Perception/Persepsi
100 Philosophy and Psychology/Filsafat dan Psikologi > 150 Psychology/Psikologi > 152 Sensory Perception, Movement, Emotions, Physiological Drives/Psikologi Fisiologis
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.6 Quality Management/Manajemen Kualitas
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.8 Marketing, Management of Distribution/Marketing, Manajemen Distribusi
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: ADELINA HASNA SETIAWATI
Date Deposited: 25 Jan 2023 02:23
Last Modified: 25 Jan 2023 02:23
URI: http://repository.mercubuana.ac.id/id/eprint/73677

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