BILLA, NANDA (2021) KOMPETENSI KOMUNIKASI PENGURUS ORGANISASI KEMAHASISWAAN PADA BIDANG STUDI PUBLIC RELATIONS DI UNIVERSITAS MERCU BUANA. S1 thesis, Universitas Mercu Buana Jakarta.
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Abstract
Student Association (HIMA) Public Relations is one of the student organizations in the Faculty of Communication Studies (Fikom) Mercu Buana University. The Public Relations Student Association (HIMA) is in charge of managing student activities and representing student interests before the Structural Faculty of Communication Sciences (Fikom) and the Rectorate. This study was to determine the Communication Competency of Student Organization Managers in the Field of Public Relations Studies at Mercu Buana University. Concept theory that supports this research are the dimensions of communication competence. This study uses a qualitative descriptive research methodology. with data collection techniques by interviewing the resource person. The results of the study show that the management of student organizations has excellent communication competence in organizing and also has the skills, knowledge and motivation to manage and build relationships with the entire campus community, so as to improve the reputation of the campus and know the competencies possessed by the management of student organizations. in the field of public relations studies mercu buana. Keywords: Communication Competence, Organization, Public Relations Himpunan Mahasiswa (HIMA) Public Relations adalah salah satu organisasi kemahasiswaan yang ada di Fakultas Ilmu Komunikasi (Fikom) Universitas Mercu Buana. Himpunan Mahasiswa (HIMA) Public Relations bertugas mengelola kegiatan kemahasiswaan serta mewakili kepentingan mahasiswa di hadapan Struktural Fakultas Ilmu Komunikasi (Fikom) dan Rektrorat. Penelitian ini adalah untuk mengetahui Kompetensi Komunikasi Pengurus Organisasi Kemahasiswaan Pada Bidang Studi Public Relations di Universitas Mercu Buana. Teori konsep yang mendukung penelitian ini adalah dimensi- dimensi dari kompetensi komunikasi. Penelitian ini menggunakan metodologi penelitian deskriptif kualitatif. dengan teknik pengumpulan data dengan wawancara kepada narasumber. Hasil penelitian menunjukan bahwa pengurus organisasi kemahasiswaan memiliki kompetensi komunikasi yang sangat baik dalam berorganisasi dan juga memiliki skill, pengetahuan serta punya motivasi untuk mengelola dan membangun berhubungan kepada seluruh masyarakat kampus, sehingga dapat meningkatkan reputasi kampus serta mengetahui kompetensi – kompetensi yang dimiliki oleh pengurus organisasi kemahasiswaan di bidang studi public relations mercu buana. Kata Kunci : Kompetensi Komunikasi, Organisasi, Public Relations
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