PURIN, REYNA (2022) Fenomena Perilaku Komunikasi Penggemar K-pop (Fenomonologi Tentang Perilaku Komunikasi Penggemar K-pop Video Musik Boy Band BTS di Grup Army Family). S1 thesis, Universitas Mercu Buana Bekasi.
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Abstract
ABSTRAK Persoalan yang hendak dikaji dalam penelitian ini yaitu: (1) Bagaimana komunikasi penggemar kpop sebagai audien video musik BTS di Grup Army Family?. (2) Bagaimana perilaku penggunaan media dalam komunikasi penggemar kpop sebagai audien video BTS di Grup Army Family?Untuk mengungkap secara menyeluruh dan mendalam jawaban dari persoalan tersebut, dalam penelitian ini digunakan metode penelitian kualitatif untuk mendeskripsikan perilaku komunikasi penggemar kpop sebagai audien video musik BTS di Grup Army Family. Penelitian ini menggunakan pendekatan fenomenologi dan didasari teori budaya popular. Hasil penelitian ini ditemukan bahwa pada komunikasi penggemar kpop sebagai audien video musik BTS terdapat beberapa temuan penelitian yaitu, adanya perilaku berdiskusi, bernyanyi, pengumpulan atribut, menggerakan anggota tubuh, Menunjukan ekspresi, Media sosial dijadikan saluran utama dalam memperoleh informasi tentang kpop, Berbagi informasi melalui grup di media sosial, Mencari terjemahaan lirik lagu. Perilaku tersebut dilakukan oleh penggemar kpop sebagai audien dari video musik BTS. Dari penelitian ini, peneliti berharap adanya kajian yang lebih mendalam mengenai perilaku mengkonsumsi produk budaya populer dan nilai budaya, dan sosial penggemar kpop. ABSTRACT The problems to be studied in this research are: (1) How is the communication between kpop fans as the BTS music video audience in the Army Family Group?. (2) How is the behavior of using media in the communication of kpop fans as BTS video audiences in the Army Family Group? Army Family Group. This study uses a phenomenological approach and is based on popular culture theory. The results of this study found that in the communication of kpop fans as BTS music video audiences, there were several research findings, namely, discussing behavior, singing, collecting attributes, moving limbs, showing expressions, social media was used as the main channel in obtaining information about kpop, sharing information through groups on social media, Looking for translations of song lyrics. This behavior was carried out by kpop fans as the audience of BTS' music videos. From this research, the researcher hopes that there will be a more in-depth study on the behavior of consuming popular culture products and cultural values, and social kpop fans.
| Item Type: | Thesis (S1) |
|---|---|
| Call Number CD: | FK/PR 22 026 |
| NIM/NIDN Creators: | 44218210015 |
| Subjects: | 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 659 Advertising and Public Relations/Periklanan, Reklame, Pariwara, Iklan, Sponsor, Humas, Hubungan Masyarakat > 659.2 Public Relations/Hubungan Masyarakat |
| Divisions: | Fakultas Ilmu Komunikasi > Hubungan Masyarakat |
| Depositing User: | siti maisyaroh |
| Date Deposited: | 07 Dec 2022 05:08 |
| Last Modified: | 07 Dec 2022 05:08 |
| URI: | http://repository.mercubuana.ac.id/id/eprint/72247 |
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