SULAKSONO, HENING (2022) PERAN PRODUSER DALAM PERANCANGAN IKLAN LAYANAN MASYARAKAT “AYO CUKUP 5 MENIT, BERJEMUR ITU ASIK”. S1 thesis, Universitas Mercu Buana Bekasi.
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Abstract
Universitas Mercu Buana Fakultas Ilmu Komunikasi Public Relations Nama : Hening Sulaksono NIM : 44217310005 Judul : Peran Produser Dalam Perancangan Iklan Layanan Masyarakat "Ayo Cukup 5 Menit, Berjemur Itu Asik" Bibliografi : 5 Bab 60 Halaman + 15 Buku + 3 Internet + 3 Jurnal ABSTRAK Di masa Pandemi virus Covid-19 masih mendapatkan perhatian lebih dari pemerintah, ahli kesehatan dan para peneliti. Sehingga muncul berbagai anjuran oleh para ahli untuk melakukan kegiatan berjemur diri dan peregangan ringan oleh sinar matahari guna mengurangi pemaparan virus Covid-19 pada tubuh. Dengan melakukan kegiatan berjemur diri dan perengangan ringan pada waktu terbaik mampu meningkatan kadar vitamin D pada tubuh sehingga sangat bermanfaat untuk imunitas tubuh di masa pandemi Covid-19. Sebagai seorang produser, pembuatan Iklan Layanan Masyarakat "Ayo Cukup 5 Menit, Berjemur Itu Asik", penulis bermaksud untuk memberi edukasi kepada masyarakat dengan kemasan tampilan iklan layanan masyarakat yang simple, terkini, dan mudah dimengerti oleh seluruh lapisan masyarakat. Untuk mendapatkan informasi yang kredibel, peneliti melakukan pengumpulan data melalui artikel dan jurnal serta wawancara oleh pihak yang berkompetensi dibidang kesehatan. Dengan tujuan menghimbau masyarakat untuk melakukan langkah kecil seperti berjemur diri yang tidak hanya bisa dilakukan pada masa pandemi namun juga untuk seterusnya sehingga mampu menjadi kebiasan baru guna menjaga imunitas vitamin D pada tubuh. Kata Kunci: Iklan Layanan Masyarakat, Berjemur, Covid-19, Produser Mercu Buana University Faculty of Communication Public Relations Name : Hening Sulaksono NIM : 44217310005 Title : The Role of the Producer in the Design of Public Service Ads “Let's just take 5 Minutes, Sunbathing Is Fun” Bibliography : 5 Chapters 60 Pages + 15 Books + 3 Internet + 3 Journals ABSTRACT The government, health specialists, and researchers are still receiving greater attention during the Covid-19 outbreak. As a result, specialists have issued numerous advice to engage in sunbathing activities and light stretching in the sun to limit exposure to the Covid-19 virus in the body. Vitamin D levels in the body can be increased by undertaking sunlight activities and gentle stretching at the right intervals, making it particularly important for body immunity during the Covid-19 epidemic. The researcher seeks to educate the public by broadcasting public service advertising that are basic, up-to-date, and easy to grasp by all levels of society as a producer of the Public Service Advertisement "Let's just take 5 Minutes, Sunbathing Is Fun." Researchers gathered data from publications and journals, as well as interviews with health-care experts, in order to gain reliable information. With the goal of encouraging people to take minor activities, such as sunbathing, that can be done not only during the epidemic but also in the future to preserve vitamin D immunity in the body. Keywords: Public Service Advertisement, Sunbathing, Covid-19, Producer
| Item Type: | Thesis (S1) |
|---|---|
| Call Number CD: | FK/PR 22 010 |
| NIM/NIDN Creators: | 44217310005 |
| Uncontrolled Keywords: | Kata Kunci: Iklan Layanan Masyarakat, Berjemur, Covid-19, Produser |
| Subjects: | 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 659 Advertising and Public Relations/Periklanan, Reklame, Pariwara, Iklan, Sponsor, Humas, Hubungan Masyarakat > 659.2 Public Relations/Hubungan Masyarakat |
| Divisions: | Fakultas Ilmu Komunikasi > Hubungan Masyarakat |
| Depositing User: | siti maisyaroh |
| Date Deposited: | 12 Nov 2022 08:51 |
| Last Modified: | 12 Nov 2022 08:51 |
| URI: | http://repository.mercubuana.ac.id/id/eprint/71579 |
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