PENGARUH EDUKASI MEDIA SOSIAL AKUN INSTAGRAM STAGASCOVID19.ID TERHADAP PERILAKU WASPADA MAHASISWA FIKOM UMB MELAWAN PANDEMI COVID-19

HANDOKO, BAGUS (2022) PENGARUH EDUKASI MEDIA SOSIAL AKUN INSTAGRAM STAGASCOVID19.ID TERHADAP PERILAKU WASPADA MAHASISWA FIKOM UMB MELAWAN PANDEMI COVID-19. S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

This study aims to analyze the effect of Social Media Education of the Indonesian Covid-19 Handling Task Force on Public Alert Behavior Against the Covid-19 Pandemic. The population in this study were students of the Faculty of Communication Science, Broadcasting Study Program, Mercubuana University, Jakarta, who had accessed the Social Media Platform of the Indonesian Covid-19 Handling Task Force. The sample used was 20% of the number of followers of the Covid-19 Task Force's social media account, namely 76 research respondents. The results showed that the Social Media Education of the Covid-19 Handling Task Force had a positive and significant impact on Public Alert Behavior Against the Covid-19 Pandemic. In addition, Social Media Education has an influence of 94.3% on Public Alert Behavior Against the Covid-19 Pandemic. It is recommended that the Covid-19 Handling Task Force involve influencers who have large followers on social media in creating content on the Covid-19 Task Force's Instagram. This will create great attention for people who are followers of the influencer in receiving information and education regarding the spread of Covid-19. Keywords: Social Media Education, Alert Behavior, Instagram

Item Type:	Thesis (S1)
Call Number CD:	FK/BRD. 22 107
NIM/NIDN Creators:	44115120070
Uncontrolled Keywords:	Edukasi Media Sosial, Perilaku Waspada, Instagram
Subjects:	000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 006 Special Computer Methods/Metode Komputer Tertentu > 006.7 Multimedia Systems/Sistem-sistem Multimedia > 006.75 Social Multimedia/Multimedia Social > 006.754 Online Social Network/Situs Jejaring Sosial, Sosial Media 100 Philosophy and Psychology/Filsafat dan Psikologi > 150 Psychology/Psikologi > 152 Sensory Perception, Movement, Emotions, Physiological Drives/Psikologi Fisiologis > 152.5 Psychological urges/Dorongan psikologis 200 Religion/Agama > 200. Religion/Agama > 207 Missions and Religious Education/Misi dan Pendidikan Agama > 207.1 Education/Pendidikan 600 Technology/Teknologi > 600. Technology/Teknologi
Divisions:	Fakultas Ilmu Komunikasi > Penyiaran
Depositing User:	ADELINA HASNA SETIAWATI
Date Deposited:	24 Oct 2022 07:18
Last Modified:	24 Oct 2022 07:18
URI:	http://repository.mercubuana.ac.id/id/eprint/70861

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