ADITAMA, RIZKY YUDHA (2022) PENGARUH IKLAN, KUALITAS PRODUK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN DI SHOPEE. S1 thesis, Universitas Mercu Buana Bekasi.
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Abstract
Penelitian ini bertujuan untuk menganalisis pengaruh harga terhadap keputusan pembelian konsumen penelitian ini adalah konsumen pernah berbelanja tidak diketahui jumlahnya . iklan di Shopee . di Shopee , kualitas produk, Populasi dalam dengan jumlah yang Sampel yang dipergunakan adalah sebanyak 100 konsumen, dihitung berdasarkan rumus dari Metode penarikan sampel men g Djarwanto dan pangestu (2003) . gunakan purposive sampling. Metode pengumpulan data menggunakan metode survey, dengan ins trument penelitian adalah kuesioner. Metode analisis kuantitatif dengan menggunakan statistik. Penelitian ini membuktikan bahwa iklan keputusan pembelian . kualitas produk berpengaruh positif signifikan terhadap keputusan pembelian . kualitas produk berpengaruh positif signifikan terhadap keput usan pembelian . Harga berpengaruh positif signifikan terhadap berpengaruh keputusan pembelian. Kata Kunci: Iklan, Kualitas Produk, Harga, Keputusan Pembelian The study aims to analyze the effect of advertising, product quality, and price on c onsumer purchasing decisions at Shopee. The population in the study was that consumers had shopped at Shopee for an unknown amount. The sample used is as many as 100 consumers, calculated based on the formula from Djarwanto and Pangestu (2003). The sample withdrawal method uses purposive sampling. The data collection method uses survey methods, with research instruments being questionnaires. Quantitative analysis methods using statistics. This research proves that advertising has a significant positive effe ct on purchasing decisions. Product quality has a significant positive effect on purchasing decisions. Price has a significant positive effect on purchasing decisions. Keywords: Advertising, Product Quality, Price, Purchase Decision
| Item Type: | Thesis (S1) |
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| Call Number CD: | FE/MJ 22 044 |
| NIM/NIDN Creators: | 43118210037 |
| Uncontrolled Keywords: | Iklan, Kualitas Produk, Harga, Keputusan Pembelian |
| Subjects: | 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.8 Marketing, Management of Distribution/Marketing, Manajemen Distribusi |
| Divisions: | Fakultas Ekonomi dan Bisnis > Manajemen |
| Depositing User: | siti maisyaroh |
| Date Deposited: | 07 Oct 2022 03:34 |
| Last Modified: | 07 Oct 2022 03:34 |
| URI: | http://repository.mercubuana.ac.id/id/eprint/70112 |
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