PERANCANGAN REBRANDING EKSOLUX PAINT

RAMADHANI, MUHAMMAD FARHAN (2022) PERANCANGAN REBRANDING EKSOLUX PAINT. S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

In this era of digitalization, especially communication technology, where technology is the mainstay and needs of people in the world. Technology can be a source of learning as long as it is not misused. Rebranding is the process of changing the corporate image of an organization. This is a market strategy of giving a new name, symbol, or design change to an established brand, therefore visuals are very much considered because the role of visual is very impactful for a brand, therefore a brand must continue to be developed in terms of visualization so that it is not monotonous. Keyword : Branding, Rebranding, logo, Company Di era Digitalisasi dimasa ini terutama teknologi komunikasi, dimana teknologi menjadi andalan dan kebutuhan masyarakat di dunia. Teknologi bisa menjadi sumber belajar asal tidak di salahgunakan, Rebranding adalah proses mengubah citra perusahaan dari suatu organisasi. Ini adalah strategi pasar memberikan nama baru, simbol, atau perubahan desain untuk merek yang sudah mapan, oleh karena itu visual sangat di perhatikan karena peran visal sangat berdampak bagi sebuah brand, maka dari itu sebuah brand harus terus dikembangkan dari segi visualisasinya agar tidak monoton. Kata Kunci : Branding, Rebranding, logo, Perusahaan

Item Type: Thesis (S1)
Call Number CD: FDSK/DKV. 22 014
Call Number: SDSK/23/22/003
NIM/NIDN Creators: 42318010051
Uncontrolled Keywords: Branding, Rebranding, logo, Perusahaan
Subjects: 000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 020 Library and Information Sciences/Perpustakaan dan Ilmu Informasi > 025 Operations, Archives, Information Centers/Operasional Perpustakaan, Arsip dan Pusat Informasi, Pelayanan dan Pengelolaan Perpustakaan > 025.3 Bibliographic Analysis and Control/Bibliografi Analisis dan Kontrol Perpustakaan > 025.34 Cataloging, Classification, Indexing of Special Materials/Pengatalogan, Klasifikasi, Pengindeksan Bahan Tertentu > 025.347 Pictures and Materials For Projection/Gambar dan Bahan Untuk Proyeksi
300 Social Science/Ilmu-ilmu Sosial > 330 Economics/Ilmu Ekonomi > 338 Production, Industrial Economics/Produksi, Ekonomi Industri > 338.7 Joint Ventures/Perusahaan Bersama
600 Technology/Teknologi > 600. Technology/Teknologi > 604 Technical Drawing/Menggambar Teknik, Hazardous Materials Technology/Teknologi Bahan Berbahaya, groups of people/Kelompok Masyarakat > 604.2 Technical Drawing/Menggambar Teknik > 604.24 Specific Drafting Procedures and Conventions/Prosedur dan Konvensi Perancangan Spesifik
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 651 Office Services/Layanan Kantor > 651.9 Office Services in Specific Kinds of Enterprises/Layanan Kantor untuk Perusahaan Tertentu
600 Technology/Teknologi > 690 Buildings/Teknik Bangunan > 692 Auxiliary Construction Practices/Lain-lain yang Berhubungan dengan Pekerjaan Konstruksi > 692.2 Detail Drawings/Detail Gambar
Divisions: Fakultas Ilmu Komunikasi > Komunikasi Visual
Depositing User: Amin Sujatmiko
Date Deposited: 07 Oct 2022 01:30
Last Modified: 07 Oct 2022 01:30
URI: http://repository.mercubuana.ac.id/id/eprint/67119

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