PENGARUH DAYA TARIK, FASILITAS, DAN AKSESIBILITAS TERHADAP KEPUTUSAN BERKUNJUNG KE DESTINASI WISATA PULAU HARAPAN KEPULAUAN SERIBU

LESTARI, PUJI (2022) PENGARUH DAYA TARIK, FASILITAS, DAN AKSESIBILITAS TERHADAP KEPUTUSAN BERKUNJUNG KE DESTINASI WISATA PULAU HARAPAN KEPULAUAN SERIBU. S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

This study aims to determine the effect of attractiveness, facilities, and accessibility on the decision to visit the Pulau Harapan Tourism Destinations, Kepulauan Seribu. The object of this research is tourists Harapan Island in the Thousand Islands. The sample in this study was 75 respondents, calculated based on the hair formula. The research method used is quantitative research and the data analysis method used is the PLS (Partial Least Square) technique through the SmartPLS 3.3.3 statistical software, with the research instrument being a questionnaire. This study proves that attractiveness has a negative effect with a value of -0.056 and is not significant on the decision to visit with a t-statistic value of 0.424. Facilities have a positive effect with a value of 0.386 and are significant on visiting decisions with a t-statistic value of 2.522 and Accessibility has a positive effect with a value of 0.612 and is significant on visiting decisions with a t-statistic value of 4.692. Keywords: Attractiveness, Facilities, Accessibility, Visiting Decisions. Penelitian ini bertujuan untuk mengetahui pengaruh daya tarik, fasilitas, dan aksesibilitas terhadap keputusan berkunjung pada Destinasi Wisata Pulau Harapan Kepulauan Seribu. Objek penelitian ini adalah wisatawan Pulau Harapan Kepulauan Seribu. Sampel dalam penelitian ini sebanyak 75 responden, dihitung berdasarkan rumus hair. Metode penelitian yang digunakan adalah penelitian kuantitatif dan metode analisis data yang digunakan adalah teknik PLS (Partial Least Square) melalui software statistik SmartPLS 3.3.3, dengan instrumen penelitian adalah kuisioner. Penelitian ini membuktikan bahwa Daya Tarik berpengaruh negatif dengan nilai -0,056 dan tidak signifikan terhadap keputusan berkunjung dengan nilai t-statistic 0,424. Fasilitas berpengaruh positif dengan nilai 0,386 dan signifikan terhadap keputusan berkunjung dengan nilai t-statistic 2,522 dan Aksesibilitas berpengaruh positif dengan nilai 0,612 dan signifikan terhadap keputusan berkunjung dengan nilai t-statistic 4,692. Kata Kunci : Daya Tarik, Fasilitas, Aksesibilitas, Keputusan Berkunjung.

Item Type: Thesis (S1)
Call Number CD: FE/MJ. 22 024
NIM/NIDN Creators: 43118010133
Uncontrolled Keywords: Daya Tarik, Fasilitas, Aksesibilitas, Keputusan Berkunjung.
Subjects: 000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 060 General Organizations, Foundations, and Museology/Organisasi-organisasi Umum, dan Museologi
000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 060 General Organizations, Foundations, and Museology/Organisasi-organisasi Umum, dan Museologi > 069 Museology (Museum science)/Museologi > 069.2 Museum Management and Use of Physical Plant/Manajemen Museum
000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 060 General Organizations, Foundations, and Museology/Organisasi-organisasi Umum, dan Museologi > 069 Museology (Museum science)/Museologi > 069.6 Personnel Management of Museum/Manajemen Personalia Museum
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: Dede Muksin Lubis
Date Deposited: 17 Jun 2022 03:10
Last Modified: 17 Jun 2022 03:10
URI: http://repository.mercubuana.ac.id/id/eprint/63603

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