PERMANA, YUDHI (2008) PENGARUH KUALITAS JASA DAN HARGA TERHADAP LOYALITAS PELANGGAN WARUNG INTERNET (Studi Kasus Warung Internet di Jl. Ry. Margonda - Depok). S2 thesis, Universitas Mercu Buana Jakarta-Menteng.
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Abstract
This research analyze influence of customer behaviour factors that consist of services quality and Pricing on the customers loyality of using cyber café service in Jl. Raya Margonda-Depok either through and also simultant of partial and also know variables of dominant influence to customers loyality of using cyber café service. Respondent characteristic which is on this research is relied on age, sex, education background, work, residential location, location of warnet, duration using cyber cafe, and how big expense per hour usage of cyber cafe. Method the used is research explanatory, equipments used to be made by instrument is questionnaire, and data collecting method taken is technique of accidential sampling. Result of this research, there are siginificant influence and simultant or partial among variables of customers behaviour factors that consist of service quality and pricing in Jl. Raya Margonda-Depok. The dominan variable in this research is Price that influence of customers loyality on the using cyber café service in Jl. Raya Margonda-Depok. et di Jl. Raya Margonda – Depok. Penelitian ini merupakan studi yang menguji tentang pengaruh kualitas jasa dan harga terhadap loyalitas pelanggan warung internet di Jl. Raya Margonda – Depok baik secara simultan maupun parsial , serta mengetahui variabel-variabel kualitas jasa dan harga yang mempunyai pengaruh dominan terhadap loyalitas pelanggan warung internet. karakteristik responden yang pada penelitian ini didasarkan pada usia, jenis kelamin, latar belakang pendidikan, pekerjaan, lokasi tempat tinggal, lokasi warnet, durasi menggunakan warnet, dan berapa besar biaya per jam pemakaian warnet. Metode yang digunakan adalah explanatory research, peralatan yang digunakan untuk dijadikan instrumen adalah kuesioner, dan metode pengumpulan data yang dilakukan adalah teknik accidential sampling. Hasil analisis menunjukan bahwa terdapat pengaruh yang siginifikan baik secara simultan maupun parsial antara variabel-variabel kualitas jasa dan harga terhadap loyalitas pelanggan warung internet. Variabel dominan dalam penelitian ini adalah Harga yang mempengaruhi loyalitas pelanggan warung internet di Jl. Raya Margonda – Depok.
| Item Type: | Thesis (S2) |
|---|---|
| Call Number CD: | CDT-551-08-079 |
| NIM/NIDN Creators: | 55106110092 |
| Uncontrolled Keywords: | MPS, Manajemen Pemasaran |
| Subjects: | 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum |
| Divisions: | Pascasarjana > Magister Manajemen |
| Depositing User: | MELATI CAHYA FITRIANI |
| Date Deposited: | 24 May 2022 07:57 |
| Last Modified: | 18 Jul 2022 03:36 |
| URI: | http://repository.mercubuana.ac.id/id/eprint/61740 |
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