JULIAN, DENIS (2020) KOMUNIKASI ANTAR PRIBADI ORANG TUA DAN ANAK DALAM PERILAKU BELANJA ONLINE DI E-COMMERCE (Studi Kasus Perumahan Wahana Pondok Ungu Babelan RT10/RW18). S1 thesis, Universitas Mercu Buana Jakarta-Menteng.
![[img]](https://repository.mercubuana.ac.id/style/images/fileicons/text.png) |
Text (Cover)
Halaman Judul.pdf Download (793kB) |
|
Text (Abstrak)
Abstrak.pdf Download (1MB) |
|
Text (Lembar Pernyataan)
Lembar Pernyataan.pdf Download (1MB) |
|
Text (Lembar Pengesahan)
Lembar Pengesahan 1.pdf Download (1MB) |
|
Text (Kata Pengantar)
Kata Pengantar.pdf Download (1MB) |
|
Text (Daftar Isi)
Daftar Isi.pdf Download (1MB) |
|
Text (Daftar Lampiran)
Daftar Lampiran.pdf Download (754kB) |
|
Text (Bab 1)
BAB I.pdf Restricted to Registered users only Download (1MB) |
|
Text (Bab 2)
BAB II.pdf Restricted to Registered users only Download (3MB) |
|
Text (Bab 3)
BAB III.pdf Restricted to Registered users only Download (1MB) |
|
Text (Bab 4)
BAB IV.pdf Restricted to Registered users only Download (3MB) |
|
Text (Bab 5)
BAB V.pdf Restricted to Registered users only Download (928kB) |
|
Text (Daftar Pustaka)
Daftar Pustaka.pdf Restricted to Registered users only Download (948kB) |
|
Text (Lampiran)
Lampiran.pdf Restricted to Registered users only Download (4MB) |
Abstract
Survei terbaru lembaga riset snapcart di januari 2018 mengungkapkan bahwa generasi milenial dan generasi Z usia (15-34 tahun) menjadi pembelanja terbanyak di bidang E-Commerce mencapai sekitar 80%. Dalam rangka menanggulangi perilaku konsumtif. Salah satu bimbingan yang paling mendasar adalah dengan cara komunikasi antar pribadi orang tua dengan anak. Komunikasi antarpribadi yang efektif berdasarkan humanistic model dan pragmatic model. Lima Efektivitas komunikasi interpersonal yaitu: keterbukaan (openness), empati (empathy), sikap mendukung (supportiveness), sikap positif (positiveness), dan kesetaraan (equality). Pola komunikasi orangtua dapat diidentifikasikan menjadi 3, yaitu: Membebaskan (Permissive), Otoriter (Authoritarian), Demokrasi (Democracy), Faktor-faktor yang mempengaruhi perilaku konsumen adalah faktor budaya, sosial, pribadi, dan prikologis. Paradigma Postpositivisme dengan metode yang digunakan pada penelitian ini adalah deskriptif kualitatif dengan teknik pengumpulan data dengan cara wawancara kepada responden dan teknik pengumpulan data skunder dengan cara Observasi non partisipan, dan penelitian ini dilakukan di Perumahan Wahana Pondok Ungu RT?RW 010/018 dalam wilayah Kabupaten Bekasi. Hasil dari penelitian ini diperoleh melalui analisis dari rekap hasil wawancara mendalam dengan setiap informan. Dapat di sederhanakan bahwa pola komunikasi yang digunakan para orang tua kepada anak dalam perilaku belanja online di e-commerce yaitu Pola komunikasi antarpribadi Bapak kepada anak menerapkan pola komunikasi permisif sedangkan Ibu menerapkan pola komunikasi demokrasi. Terdapat efektivitas komunikasi interpesonal orang tua dan anak dengan adanya sikap keterbukan, rasa empaty, dukungan dan rasa positif antara orang tua dan anak. Adanya faktor – faktor yang mempengaruhi anak dalam keputusan pembelian di e-commerce. Kata kunci : Perilaku Konsumen, E-commerce, Pola Komunikasi A recent survey of snapcart research institutes in January 2018 revealed that millennial generation and generation Z age (15-34 years) were the biggest shoppers in the ECommerce sector reaching around 80%. In order to cope with consumptive behavior, one of the most basic guidance is interpersonal communication between parents and children. Effective interpersonal communication is based on humanistic models and pragmatic models. The effectiveness of interpersonal communication, namely: openness, empathy, supportiveness, positive attitude, and equality. Parental communication patterns can be identified into 3, namely: Permissive, Democracy, Authoritarian. Factors that influence consumer behavior are cultural, social, personal, and psychological factors. The Postpositivism paradigm with the method used in this study is descriptive qualitative data collection techniques by interviewing respondents and secondary data collection techniques by non-participant observation, and this research was conducted at Wahana Pondok Ungu Housing RT/RW 010/018 in the Regency area Bekasi. The results of this study were obtained through analysis of the recap of the results of indepth interviews with each informant. It can be simplified that the communication patterns used by parents to children in online shopping behavior in e-commerce are the interpersonal communication patterns father to children applies permissive communication patterns while Mother applies democratic communication patterns. There is the effectiveness of parent and child interpersonal communication with openness, empathy, support and positive feelings between parents and children. There are factors that influence children in purchasing decisions in e-commerce. Keywords: Consumer Behavior, E-commerce, Communication Patterns
| Item Type: | Thesis (S1) |
|---|---|
| Call Number CD: | CDS-443-20-001 |
| NIM/NIDN Creators: | 44312120070 |
| Uncontrolled Keywords: | Perilaku Konsumen, E-commerce, Pola Komunikasi Consumer Behavior, E-commerce, Communication Patterns |
| Subjects: | 000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 070 Documentary Media, Educational Media, News Media, Journalism, Publishing/Media Dokumenter, Media Pendidikan, Media Berita, Jurnalisme, Penerbitan |
| Divisions: | Fakultas Ilmu Komunikasi > Periklanan dan Komunikasi pemasaran |
| Depositing User: | Maulana Arif Hidayat |
| Date Deposited: | 11 May 2022 07:05 |
| Last Modified: | 27 Jul 2022 03:46 |
| URI: | http://repository.mercubuana.ac.id/id/eprint/60995 |
Actions (login required)
 |
View Item |
