IMPLEMENTASI MANAJEMEN EVENT DALAM PROGRAM KAMPANYE PERILAKU GEMAR MEMBACA DI SDN JOGLO 06 PAGI JAKARTA BARAT

SYAFITRI, DEVITA FAUZIAH (2020) IMPLEMENTASI MANAJEMEN EVENT DALAM PROGRAM KAMPANYE PERILAKU GEMAR MEMBACA DI SDN JOGLO 06 PAGI JAKARTA BARAT. S1 thesis, Universitas Mercu Buana.

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Abstract

The aim of this campaign is to increase SDN Joglo 06 Pagi Jakarta Barat students’ interest in learning and reading. The participants that involved in this campaign were students of 5 grade at SDN Joglo 06 Pagi Jakarta Barat. In this program the author has a role as an event executor. Author's job as an event executor includes the stage of making concepts or planning, the implementation stage, and the stage of supervision or evaluation of the whole program. The concepts and theories that are supporting this campagin are Communication Theory, Public Relations Theory, Attitude Theory, Social Campaigns, Event Management Theory. The result showed that Program Student’s Reading Behaviour Campaign at SDN Joglo 06 Pagi Jakarta Barat which consists of several activities Socialization of Reading Behaviour, 15 Minutes Reading Activities, and School Library Management Training, have an influence on students' interest in learning and reading. This campaign also succeeded in making the school eventually have a library administrator who had been officially assigned by the Principal of SDN Joglo 06 Pagi Jakarta Barat. Keywords : Fond of Reading Behaviour, Event Management, SDN Joglo 06 Pagi Penulisan ini berjudul Implementasi Manajement Event Dalam Program Kampanye Perilaku Gemar Membaca di SDN Joglo 06 Pagi Jakarta Barat. Tujuan dari penulisan ini adalah sebagai laporan dari kegiatan Kampanye Perilaku Gemar Membaca yang bertujuan untuk meningkatkan minat belajar dan membaca siswasiswi SDN Joglo 06 Pagi Jakarta Barat. Peserta yang dilibatkan dalam kegiatan kampanye adalah siswa-siswi kelas 5 SDN Joglo 06 Pagi Jakarta Barat. Hal-hal yang dilakukan dalam pengaplikasian Manajement Event meliputi tahap pembuatan konsep atau perencanaan, tahap pelaksanaan, sampai dengan tahap pengawasan atau evaluasi kegiatan. Konsep dan Teori pendukung kegiatan ini yaitu Komunikasi, Public Relations, Teori Sikap, Kampanye Sosial, Manajement Event. Hasil penulisan menunjukan bahwa Program Kampanye Perilaku Gemar Membaca di SDN Joglo 06 Pagi Jakarta Barat yang terdiri dari kegiatan Sosialisasi Perilaku Gemar Membaca, kegiatan 15 Menit Membaca dan Pelatihan Manajemen Perpustakaan Sekolah membawa pengaruh pada minat belajar dan membaca siswa. Program kampanye ini juga berhasil membuat sekolah pada akhirnya memiliki pengurus perpustakaan yang telah resmi ditetapkan oleh Kepala Sekolah SDN Joglo 06 Pagi. Kata Kunci : Perilaku Gemar Membaca, Manajemen Event, SDN Joglo 06 Pagi

Item Type:	Thesis (S1)
Call Number CD:	FK/PR. 19 024
Call Number:	SK/42/21/022
NIM/NIDN Creators:	44216010167
Uncontrolled Keywords:	Perilaku Gemar Membaca, Manajemen Event, SDN Joglo 06 Pagi
Subjects:	000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 005 Computer Programmming, Programs, Data/Pemprograman Komputer, Program, Data > 005.4 System Programming and Programs/Sistem Pemrograman dan Program > 005.43 Operating System/Sistem Operasi > 005.434 Process Management Programs/Program Manajemen Proses 000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 005 Computer Programmming, Programs, Data/Pemprograman Komputer, Program, Data > 005.4 System Programming and Programs/Sistem Pemrograman dan Program > 005.43 Operating System/Sistem Operasi > 005.435 Memory Management Programs/Program Manajemen Memori 000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 005 Computer Programmming, Programs, Data/Pemprograman Komputer, Program, Data > 005.4 System Programming and Programs/Sistem Pemrograman dan Program > 005.43 Operating System/Sistem Operasi > 005.436 File System Management Programs/Program Manajemen Sistem File
Divisions:	Fakultas Ilmu Komunikasi > Hubungan Masyarakat
Depositing User:	Dede Muksin Lubis
Date Deposited:	22 Mar 2022 14:05
Last Modified:	04 Mar 2023 06:40
URI:	http://repository.mercubuana.ac.id/id/eprint/58615

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