OKTAPRIANA, CHITA (2018) FENOMENA KEGIATAN CSR UMKM DALAM MENJAGA PRODUKTIFITAS DAN KUALITAS PRODUK (STUDI KASUS PADA UMKM BAWANG GORENG DI PALU). S2 thesis, Universitas Mercu Buana Jakarta-Menteng.
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Abstract
This study is aimed to find out some impacts from CSR activity done by SME in order to contribute in business sustainability, especially toward its consistency of productivity and product quality. This is a qualitative study using phenomenology approach. In this study, the data collection method are using observation and in-depth-interview. The data will be proceed by using triangulation, credibility and transferability. This study indicates some positive impacts from all the CSR activities done by UD. Sri Rejeki for its employee wealthiest, surrounding community and business sustainability. Keywords: CSR Activity, Productivity, Product Quality, Phenomenology. Penelitian ini bertujuan untuk mencari tahu dampak kegiatan CSR yang dilakukan oleh UMKM dalam memberi kontribusi terhadap keberlanjutan usaha dari segi konsistensi produktifitas dan kualitas produk. Penelitian ini menggunakan metode kualitatif dengan pendekatan fenomenologi. Peneliti mengumpulkan data dengan cara observasi dan wawancara mendalam. Proses pengolahan data menggunakan metode triangulasi data, kredibilitas dan transferiabilitas data. Melalui penelitian ini terdapat indikasi bahwa dari setiap kegiatan CSR yang dilakukan oleh UMKM UD. Sri Rejeki memberikan dampak yang positif terhadap kesejahteraan karyawan, masyarakat di sekitar lokasi usaha dan keberlanjutan usaha yang dijalankan. Kata Kunci : Kegiatan CSR, Produktifitas, Kualitas Produk, Fenomenologi
| Item Type: | Thesis (S2) |
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| Call Number CD: | CDT-555-18-006 |
| NIM/NIDN Creators: | 55515120053 |
| Uncontrolled Keywords: | CSR Activity, Productivity, Product Quality, Phenomenology.Kegiatan CSR, Produktifitas, Kualitas Produk, Fenomenologi. Akuntansi Manajemen, tesis akuntansi |
| Subjects: | 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 657 Accounting/Akuntansi |
| Divisions: | Pascasarjana > Magister Akuntansi |
| Depositing User: | MELATI CAHYA FITRIANI |
| Date Deposited: | 16 Mar 2022 06:40 |
| Last Modified: | 26 Jul 2022 04:33 |
| URI: | http://repository.mercubuana.ac.id/id/eprint/58102 |
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