STRATEGI PUBLIC RELATIONS PT PANORAMA JTB TOURS DALAM MEMPERTAHANKAN PELANGGAN DI TENGAH WABAH VIRUS CORONA DI INDONESIA

GUSTRIYANA, INDRI (2021) STRATEGI PUBLIC RELATIONS PT PANORAMA JTB TOURS DALAM MEMPERTAHANKAN PELANGGAN DI TENGAH WABAH VIRUS CORONA DI INDONESIA. S1 thesis, Universitas Mercu Buana Jakarta.

[img]
Preview
 Text (HAL COVER)
COVERR - indri gustryana.pdf
Download (241kB) | Preview
[img] Text (BAB I)
BAB 1 - indri gustryana.pdf
Restricted to Registered users only
Download (149kB)
[img] Text (BAB II)
BAB 2 - indri gustryana.pdf
Restricted to Registered users only
Download (292kB)
[img] Text (BAB III)
BAB 3 - indri gustryana.pdf
Restricted to Registered users only
Download (117kB)
[img] Text (BAB IV)
BAB 4 - indri gustryana.pdf
Restricted to Registered users only
Download (399kB)
[img] Text (BAB V)
BAB 5 - indri gustryana.pdf
Restricted to Registered users only
Download (52kB)
[img] Text (DAFTAR PUSTAKA)
DAFTAR PUSTAKA - indri gustryana.pdf
Restricted to Registered users only
Download (72kB)
[img] Text (LAMPIRAN)
LAMPIRAN - indri gustryana.pdf
Restricted to Registered users only
Download (297kB)

Abstract

Public Relations role is very important to maintain the condition of the company. The company's crisis that occurred at PT Panorama JTB Tours due to the spread of corona virus that has not been resolved has an impact on the decline of customers at PT Panorama JTB Tours engaged in tourism services. In maintaining customers, a public relations strategy is important to maintain good relations and customer trust. This research aims to get an overview of PT Panorama JTB Tours' Public Relations Strategy in Retaining Customers Amid the Coronavirus Outbreak in Indonesia. This study uses a qualitative approach. The paradigm used is post positivistic with qualitative case-study research method. Data collection techniques using in-depth interviews, observations and documentation. Interviews were conducted on four informants, three of whom were workers at PT Panorama JTB Tours and one customer at PT Panorama JTB Tours. The results of this study explain the use of The Four Planning Process of Public Relations Strategy of PT Panorama JTB Tours in maintaining customers in the midst of the coronavirus outbreak in Indonesia. Researchers concluded that the Four Planning Process of Public Relations Strategy of PT Panorama JTB Tours in maintaining customers in the midst of the coronavirus outbreak in Indonesia include conducting situation analysis, planning and programming, taking action and communication and evaluating programs at PT Panorama JTB Tours. Keywords : Public Relations, Public Relations Strategy, PT Panorama JTB Tours Public Relations berperan sangat penting untuk mempertahankan kondisi perusahaan. Krisis perusahaan yang terjadi di PT Panorama JTB Tours akibat penyebaran virus corona yang belum dapat diselesaikan memberi dampak penurunan pelanggan di PT Panorama JTB Tours yang bergerak dibidang jasa pariwisata. Dalam mempertahankan pelanggan, strategi public relations penting dilakukan agar hubungan baik dan kepercayaan pelanggan tetap terjaga. Penelitian ini bertujuan untuk mendapatkan gambaran tentang Strategi Public Relations PT Panorama JTB Tours Dalam Mempertahankan Pelanggan Ditengah Wabah Virus Corona Di Indonesia. Penelitian ini menggunakan pendekatan kualitatif. Paradigma yang digunakan adalah post positivistic dengan metode penelitian studi kasus-kualitatif. Teknik pengumpulan data menggunakan wawancara mendalam, observasi dan dokumentasi. Wawancara dilakukan terhadap empat informan yang tiga diantaranya merupakan pekerja di PT Panorama JTB Tours dan satu orang pelanggan di PT Panorama JTB Tours. Hasil penelitian ini menjelaskan penggunaan Empat Proses Perencanaan Strategi Public Relations PT Panorama JTB Tours dalam mempertahankan pelanggan ditengah wabah virus corona di Indonesia. Peneliti menyimpulkan bahwa Empat Proses Perencanaan Strategi Public Relations PT Panorama JTB Tours dalam mempertahankan pelanggan ditengah wabah virus corona di Indonesia diantaranya melakukan analisis situasi, perencanaan dan pemograman, mengambil tindakan dan komunikasi serta mengevaluasi program di PT Panorama JTB Tours. Kata Kunci : Public Relations, Strategi Public Relations, PT Panorama JTB Tours

Item Type: Thesis (S1)
NIM/NIDN Creators: 44216110144
Uncontrolled Keywords: Public Relations, Strategi Public Relations, PT Panorama JTB Tours
Subjects: 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 650.1-650.9 Standard Subdivisions of Management, Public Relations, Business and Auxiliary Service/Subdivisi Standar Dari Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 659 Advertising and Public Relations/Periklanan, Reklame, Pariwara, Iklan, Sponsor, Humas, Hubungan Masyarakat
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 659 Advertising and Public Relations/Periklanan, Reklame, Pariwara, Iklan, Sponsor, Humas, Hubungan Masyarakat > 659.2 Public Relations/Hubungan Masyarakat
Divisions: Fakultas Ilmu Komunikasi > Hubungan Masyarakat
Depositing User: Dede Muksin Lubis
Date Deposited: 16 Mar 2022 04:01
Last Modified: 16 Mar 2022 04:01
URI: http://repository.mercubuana.ac.id/id/eprint/58079

Actions (login required)

View Item View Item
UMB Repository is powered by EPrints 3 which is developed by the School of Electronics and Computer Science at the University of Southampton. More information and software credits.