HUBUNGAN ANTARA KEPERCAYAAN DIRI DENGAN KEPUTUSAN PEMBELIAN BARANG BRAND CONVERSE PADA REMAJA

AMALIA, DHEA (2020) HUBUNGAN ANTARA KEPERCAYAAN DIRI DENGAN KEPUTUSAN PEMBELIAN BARANG BRAND CONVERSE PADA REMAJA. S1 thesis, Universitas Mercu Buana.

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Abstract

The aim of this study is to determine the Coorelation between Self Confidence with Buying Decision Brand Converse in adolescents. The subjects in this study were 112 respondents. The sampling method which used is Purposive sampling, whereas the samples are those who once or often bought stuff at Converse Brand. The Self Confidence measurement consists of 27 items with a reliability of 0.916, while measurement of Buying Decision consist of 24 items with a reliability of 0.934 . The Data analysis uses the Spearman Rho Correlation technique because to look for a coorelation between two variableswith a significance <0.05 which is 0.000. The results of this study between Buying Decision and Self Confidence have a correlation coefficient r = 0.411 with a significance p <0.05, which shows a strong relationship and positive between Buying Decision and Self Confidence. Keywords: Buying Decision, Self Confidence, Famous Brand Penelitian bertujuan untuk mengetahui hubungan antara kepercayaan diri dengan keputusan pembelian barang brand Converse pada Remaja.Subjek dalam penelitian ini berjumlah 112 responden. Metode sampling yang digunakan adalah Purposive sampling, dimana sampel berasal dari yang pernah/sering membeli brand Converse. Alat ukur kepercayaan diri terdiri dari 27 butir pernyataan dengan reliabilitas sebesar 0.916 .alat ukur keputusan pembelian terdiri dari 24 butir pernyataan dengan reliabilitas sebesar 0.934. Analisa data menggunakan teknik Spearman Rho Correlation karena penelitian ini ingin melihat hubungan antara dua variabel dengan nilai signifikasi < 0.05 yaitu 0.000. Hasil penelitian ini antara keputusan pembelian dengan kepercayaan diri memiliki nilai dan koefisiensi korelasi r = 0.411 dengan signifikansi p < 0.05, yang mana hasil tersebut menunjukkan hubungan yang kuat dan postif antara keputusan pembelian dengan kepercayaan diri. Kata Kunci: Keputusan Pembelian, Kepercayaan Diri, Barang Brand Converse.

Item Type: Thesis (S1)
Call Number CD: FP/PSI. 20 071
NIM/NIDN Creators: 46116010016
Uncontrolled Keywords: Keputusan Pembelian, Kepercayaan Diri, Barang Brand Converse.
Subjects: 000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 020 Library and Information Sciences/Perpustakaan dan Ilmu Informasi > 021 Relationship of Libraries/Hubungan-hubungan Perpustakaan, Arsip dan Kearsipan, Pusat Informasi
000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 020 Library and Information Sciences/Perpustakaan dan Ilmu Informasi > 021 Relationship of Libraries/Hubungan-hubungan Perpustakaan, Arsip dan Kearsipan, Pusat Informasi > 021.2 Relationship with the Community/Hubungan Perpustakaan dengan Masyarakat
000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 020 Library and Information Sciences/Perpustakaan dan Ilmu Informasi > 021 Relationship of Libraries/Hubungan-hubungan Perpustakaan, Arsip dan Kearsipan, Pusat Informasi > 021.3 Relationship with Other Educational Institutions/Hubungan Perpustakaan dengan Lembaga Pendidikan
Divisions: Fakultas Psikologi > Psikologi
Depositing User: Dede Muksin Lubis
Date Deposited: 09 Mar 2022 08:05
Last Modified: 19 May 2022 03:44
URI: http://repository.mercubuana.ac.id/id/eprint/57656

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