PENGARUH CITRA DESTINASI, E-WOM DAN DAYA TARIK WISATA TERHADAP KEPUTUSAN BERKUNJUNG KE DESTINASI WISATA KABUPATEN SAMOSIR (Study Kasus Pada Wisatawan DKI Jakarta)

MARDIAN, DIAH (2020) PENGARUH CITRA DESTINASI, E-WOM DAN DAYA TARIK WISATA TERHADAP KEPUTUSAN BERKUNJUNG KE DESTINASI WISATA KABUPATEN SAMOSIR (Study Kasus Pada Wisatawan DKI Jakarta). S1 thesis, Universitas Mercu Buana.

[img]
Preview
 Text (HALAMAN COVER)
01. Cover.pdf
Download (387kB) | Preview
[img] Text (BAB 1)
02. Bab 1.pdf
Restricted to Registered users only
Download (256kB)
[img] Text (BAB 2)
03. Bab 2.pdf
Restricted to Registered users only
Download (325kB)
[img] Text (BAB 3)
04. Bab 3.pdf
Restricted to Registered users only
Download (307kB)
[img] Text (BAB 4)
05. Bab 4.pdf
Restricted to Registered users only
Download (585kB)
[img] Text (BAB 5)
06. Bab 5.pdf
Restricted to Registered users only
Download (214kB)
[img] Text (DAFTAR PUSTAKA)
07. Daftar Pustaka.pdf
Restricted to Registered users only
Download (226kB)
[img] Text (LAMPIRAN)
08. Lampiran.pdf
Restricted to Registered users only
Download (610kB)

Abstract

This study aims to determine the influence of the variables of Destination Image, E-WOM, and Tourist Attractions on the Decision to Visit the Tourist Destinations in Samosir Regency. This study uses quantitative methods and the sampling method in this study is using purposive sampling method, the sample is 140 tourist respondents in DKI Jakarta and has visited tourist destinations in Samosir Regency. Data analysis using structural positive and equation Model (SEM) partial least square (smartPLS 3.0) applications. The results of this study indicate that Destination Image has a positive and significant effect on visiting decisions, E-wom has a positive and significant effect on visiting decisions, and tourist attractions have a positive and significant effect on visiting decisions. Keywords: Destination Image, E-Wom, Tourist Attraction, Visit Decision Penelitian ini bertujuan untuk mengetahui pengaruh variabel Citra Destinasi, E-WOM, dan Daya Tarik Wisata terhadap Keputusan Berkunjung ke Destinasi Wisata Kabupaten Samosir. Penelitian ini menggunakan metode kuantitatif dan metode pengambilan sampel dalam penelitian ini adalah menggunakan metode Purposive Samplin, sampelnya berjumlah 140 responden wisatawan di DKI Jakarta dan pernah berkunjung ke destinasi wisata Kabupaten Samosir. Data analisis dengan menggunakan aplikasi structural positive and equation Model (SEM) partial least square (smartPLS 3.0). Hasil penelitian ini menunjukan bahwa Citra Destinasi berpengaruh positif dan signifikan terhadap Keputusan Berkunjung, E-wom berpengaruh positif dan signifikan terhadap Keputusan Berkunjung, dan Daya Tarik Wisata berpengaruh positif dan signifikan terhadap Keputusan Berkunjung. Kata Kunci: Citra Destinasi, E-Wom, Daya Tarik Wisata, Keputusan Berkunjung

Item Type: Thesis (S1)
Call Number CD: FE/MJ. 20 064
NIM/NIDN Creators: 43116010138
Uncontrolled Keywords: Citra Destinasi, E-Wom, Daya Tarik Wisata, Keputusan Berkunjung
Subjects: 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 657 Accounting/Akuntansi > 657.3 Financial Reporting (Financial Statements)/Laporan Keuangan > 657.32 Preparing Financial Statements/Menyiapkan Laporan Keuangan
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 657 Accounting/Akuntansi > 657.4 Specific Fields of Accounting/Bidang Akuntansi Tertentu > 657.48 Analytical (Financial) Accounting/Analisis (Keuangan) Akuntansi
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: Dede Muksin Lubis
Date Deposited: 02 Mar 2022 08:07
Last Modified: 04 Mar 2022 04:40
URI: http://repository.mercubuana.ac.id/id/eprint/57105

Actions (login required)

View Item View Item
UMB Repository is powered by EPrints 3 which is developed by the School of Electronics and Computer Science at the University of Southampton. More information and software credits.