PENGARUH MEDIA SOCIAL COMMUNICATION, OMNICHANNEL DAN PERSEPSI RESIKO TERHADAP KEPATUHAN MEMBAYAR IURAN BPJS KESEHATAN (Studi Kasus pada Peserta BPJS Kesehatan Segmen Pekerja Bukan Penerima Upah (PBPU)/Mandiri di Wilayah Jabodetabek)

HULU, WILDA FEBRIKA (2020) PENGARUH MEDIA SOCIAL COMMUNICATION, OMNICHANNEL DAN PERSEPSI RESIKO TERHADAP KEPATUHAN MEMBAYAR IURAN BPJS KESEHATAN (Studi Kasus pada Peserta BPJS Kesehatan Segmen Pekerja Bukan Penerima Upah (PBPU)/Mandiri di Wilayah Jabodetabek). S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

The main objective of this study is to examine and analyze the influence of the social media communication, omnichannel and risk perception on payment compliance of BPJS health contributions by using quantitative-descriptive approach. Data were collected from 100 respondents of division asset management center’s employees. Data analysis in this study use alternative methods of structural equation modeling (SEM) which is partial least square (PLS). The first phase of the current study is to validate each variable’s question as well as it’s reliabilities. The second phase is to test the relationships social media communication, omnichannel and risk perception on payment compliance. The outcomes of this present study have shown that the social media communication, omnichannel and risk perception have positive and significant effects. Keywords: Social Media Communication, Omnichannel, Risk Perception and Payment Compliance. Tujuan utama dari penelitian ini adalah untuk menguji dan menganalisis pengaruh media social communication, omnichannel dan persepsi resiko terhadap kepatuhan membayar iuran BPJS kesehatan dengan menggunakan pendekatan deskriptif kuantitatif. Data dalam penelitian diperoleh dari 100 responden karyawan divisi asset management center. Analisis data dalam penelitian ini menggunakan metode alternatif dari structural equation modeling (SEM) yaitu partial least square (PLS). Tahap pertama dalam penelitian ini untuk menguji validitas pertanyaan setiap variabel berikut dengan reliabilitasnya. Tahap kedua menguji hubungan antara media social communication, omnichannel dan persepsi resiko terhadap kepatuhan membayar. Hasil dari penelitian ini menyatakan bahwa variabel media social communication, omnichannel dan persepsi resiko berpengaruh positif dan signifikan terhadap keputusan membayar. Kata Kunci: Media Social Communication, Omnichannel dan Persepsi Resiko, dan Kepatuhan Membayar.

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