PENGARUH ONLINE TRUST, PRICE PERCEPTION, DAN BEAUTY VLOGGER TERHADAP MINAT BELI KOSMETIK MELALUI ONLINE SHOP

PURBASARI, WAHYU (2020) PENGARUH ONLINE TRUST, PRICE PERCEPTION, DAN BEAUTY VLOGGER TERHADAP MINAT BELI KOSMETIK MELALUI ONLINE SHOP. S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

This research aims to identify the influence of Online Trust, Price Perception, and Beauty Vlogger on Intention in buying cosmetics in an Online Shop. The subjects in this study were consumers who used an Online Shop to make cosmetics purchases online. The sample used in this study was 126 respondents. The sampling technique uses convenience sampling. By using a quantitative descriptive approach. Therefore, the data analysis used is statistical analysis in the form of SEM-PLS. The results of this study indicate Online Trust has a significant positive effect on purchace intention. perceived price which has a significant positive effect on intention to buy and Beauty Vlogger has a significant positive effect on intention to buy. Keywords: Online Trust, Price Perception, Beauty Vlogger, Purchase Intention ,Online Shop Penelitian ini untuk mengetahui pengaruh Online Trust, Price Perception dan Beauty Vlogger terhadap Minat Beli kosmetik di Online Shop. Subjek pada penelitian ini adalah konsumen yang menggunakan Online Shop untuk melakukan pembelian kosmetik melalui Online. Sampel yang digunakan dalam penelitian ini adalah sebanyak 126 responden. Teknik pengambilan sampel menggunakan convenience sampling. Dengan menggunakan pendekatan deskriptif kuantitatif. Analisis data yang digunakan adalah analisis statistik dalam bentuk SEM-PLS. Hasil penelitian ini menunjukkan bahwa Online Trus berpengaruh positif siginifikan terhadap Minat Beli. Price Perception berpengaruh positif siginifikan terhadap Minat Beli dan Beauty Vlogger berpengaruh positif siginifikan terhadap Minat Beli. Kata kunci : Online Trust, Price Perception, Beauty Vlogger, Minat Beli kosmetik, Online Shop

Item Type: Thesis (S1)
Call Number CD: FE/MJ. 20 332
NIM/NIDN Creators: 43116010286
Additional Information: Online Trust, Price Perception, Beauty Vlogger, Minat Beli kosmetik, Online Shop.
Subjects: 000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 006 Special Computer Methods/Metode Komputer Tertentu > 006.7 Multimedia Systems/Sistem-sistem Multimedia > 006.75 Social Multimedia/Multimedia Social
100 Philosophy and Psychology/Filsafat dan Psikologi > 150 Psychology/Psikologi > 155 Differential and Developmental Psychology/Psikologi Diferensial dan Psikologi Perkembangan > 155.9 Environmental Psychology/Psikologi Lingkungan > 155.93 Influence of Specific Situations/Pengaruh Situasi Tertentu
600 Technology/Teknologi > 660 Chemical Engineering and Related Technologies/Teknologi Kimia dan Ilmu yang Berkaitan > 668 Technology of Other Organic Products/Teknologi Produk Organik Lainnya > 668.5 Parfumes and Cosmetics/Teknologi Parfum, Minyak Wangi dan Kosmetik
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: Dede Muksin Lubis
Date Deposited: 11 Jan 2022 23:33
Last Modified: 14 Apr 2022 04:12
URI: http://repository.mercubuana.ac.id/id/eprint/54084

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