ZUKHRUF, MOULDYTIA (2020) ANALISA MINAT BERKUNJUNG GENERASI MILENNIAL PADA DESTINASI WISATA ALAM MELALUI CITRA DESTINASI YANG TERBENTUK DARI MEDIA PROMOSI INSTAGRAM (Studi Kasus Pada Destinasi Wisata ‘Curug Love’ Bogor). S1 thesis, Universitas Mercu Buana Jakarta.
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Abstract
This research aims to analyse the impact of promotion (media), destination image, and visiting interests. The object of this research is Instagram users at the University of Mercu Buana and the number of samples specified is 115 respondents using calculation method based on the formula heir number of indicators multiplied by 5. Sample withdrawal method using Purposive Sampling. Method of collecting data using survey method, with research instrument is questionnaire. Data analysis methods use Partial Least Square (PLS). Research proves that promotion (media) has a positive and significant effect on visiting interests, promotion (media) positively and significantly impact on the destination image, and the image of the destination is positive and significant to the interest Visit. Keywords: promotion (media), visiting interests, Price , image of the destination Penelitian ini bertujuan untuk menganalisis pengaruh promosi (media) , citra destinasi, dan minat berkunjung. Objek penelitian ini adalah para pengguna instagram di Universitas Mercu Buana dan jumlah sampel yang ditentukan adalah 115 responden dengan menggunakan metode perhitungan berdasarkan rumus heir jumlah indikator dikalikan 5. Metode penarikan sampel menggunakan Purposive Sampling. Metode pengumpulan data menggunakan metode survey, dengan instrumen penelitian adalah kuesioner. Metode analisis data menggunakan Partial Least Square (PLS). Penelitian membuktikan bahwa promosi (media) berpengaruh positif dan signifikan terhadap minat berkunjung, promosi (media) berpengaruh positif dan signifikan terhadap citra destinasi, dan citra destinasi berpengaruh positif dan signifikan terhadap minat berkunjung. Kata kunci: Kualitas website, Kualitas produk, Harga, Kualitas pelayanana, Minat beli ulang
| Item Type: | Thesis (S1) |
|---|---|
| Call Number CD: | FE/MJ. 20 241 |
| Call Number: | SE/31/21/311 |
| NIM/NIDN Creators: | 43115010266 |
| Additional Information: | Kualitas website, Kualitas produk, Harga, Kualitas pelayanana, Minat beli ulang. |
| Subjects: | 100 Philosophy and Psychology/Filsafat dan Psikologi > 150 Psychology/Psikologi > 154 Subconscious and Altered States and Process/Psikologi Bawah Sadar > 154.6 Sleep Phenomena/Fenomena Tidur > 154.63 Dreams/Mimpi > 154.634 Analysis/Analisis 700 Arts/Seni, Seni Rupa, Kesenian > 720 Architecture/Arsitektur > 728 Residential and Related Buildings/Perumahan > 728.7 Vacation Houses, Cabins, Hunting Lodges, Houseboats, Mobile Homes/Penginapan, Kabin, Rumah Perahu > 728.72 Vacation Houses/Penginapan |
| Divisions: | Fakultas Ekonomi dan Bisnis > Manajemen |
| Depositing User: | Dede Muksin Lubis |
| Date Deposited: | 05 Jan 2022 03:29 |
| Last Modified: | 25 Mar 2022 04:38 |
| URI: | http://repository.mercubuana.ac.id/id/eprint/53607 |
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