ANDI, RYAN TANTRI (2019) ANALISIS PENGARUH KUALITAS PRODUK, HARGA DAN GAYA HIDUP TERHADAP KEPUTUSAN PEMBELIAN SAMSUNG GALAXY NOTE. S2 thesis, Universitas Mercu Buana.
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Abstract
This study aims to examine and analyze about product quality, price and lifestyle on the purchase decision of Samsung Galaxy Note smartphones in the Jakarta area. The population in this study were Samsung Galaxy Note smartphone users in the Jakarta area. The sampling technique used is lemeshow formula sampling with a sample size of 384 respondents. The hypothesis testing of this study used multiple linear regression analysis with the help of SPSS. The results showed that product quality and lifestyle are the most significant factors that influence purchase decision of Samsung Galaxy Note smartphone in the Jakarta area. Keywords: product quality, price, lifestyle, purchase decision Penelitian ini bertujuan untuk menganalisa dan menguji tentang faktor kualitas produk, harga dan gaya hidup terhadap keputusan pembelian smartphone Samsung galaxy note di wilayah Jakarta. Populasi dalam penelitian ini adalah pengguna smartphone Samsung Galaxy Note di wilayah jakarta. Teknik sampling yang digunakan yaitu formula sampling lemeshow dengan ukuran sampel sebanyak 384 responden. Hasil uji hipotesis penelitian ini menggunakan analisis regresi linier berganda dengan bantuan SPSS. Hasil penelitian menunjukkan bahwa kualitas produk dan gaya hidup berpengaruh paling signifikan terhadap keputusan pembelian smartphone Samsung Galaxy Note di wilayah Jakarta. Kata kunci: kualitas produk, harga, gaya hidup, keputusan pembelian
| Item Type: | Thesis (S2) |
|---|---|
| Call Number CD: | CD/551. 19 217 |
| NIM/NIDN Creators: | 55117110037 |
| Uncontrolled Keywords: | kualitas produk, harga, gaya hidup, keputusan pembelian |
| Subjects: | 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.6 Quality Management/Manajemen Kualitas |
| Divisions: | Pascasarjana > Magister Manajemen |
| Depositing User: | Dede Muksin Lubis |
| Date Deposited: | 04 Jan 2022 07:27 |
| Last Modified: | 21 Apr 2022 07:28 |
| URI: | http://repository.mercubuana.ac.id/id/eprint/53511 |
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