FITRIANA, NUR (2019) PENGARUH CITY BRANDING, DESTINATION IMAGE DAN ELECTRONIC WORD OF MOUTH TERHADAP KEPUTUSAN BERKUNJUNG KE WISATA HALAL ACEH. S1 thesis, Universitas Mercu Buana Jakarta.
|
Text (HAL COVER)
1. HALAMAN JUDUL.pdf Download (87kB) | Preview |
|
|
Text (ABSTRAK)
4. ABSTRAK.pdf Download (137kB) | Preview |
|
|
Text (LEMBAR PERNYATAAN)
2. SURAT PERNYATAAN.pdf Download (107kB) | Preview |
|
|
Text (LEMBAR PENGESAHAN)
3. LEMBAR PENGESAHAN.pdf Download (114kB) | Preview |
|
|
Text (KATA PENGANTAR)
5. KATA PENGANTAR.pdf Download (118kB) | Preview |
|
|
Text (DAFTAR ISI)
6. DAFTAR ISI.pdf Download (167kB) | Preview |
|
|
Text (DAFTAR TABEL)
7. DAFTAR TABEL.pdf Download (131kB) | Preview |
|
|
Text (DAFTAR GAMBAR)
8. DAFTAR GAMBAR.pdf Download (127kB) | Preview |
|
|
Text (DAFTAR LAMPIRAN)
9. DAFTAR LAMPIRAN.pdf Download (84kB) | Preview |
|
![[img]](https://repository.mercubuana.ac.id/style/images/fileicons/text.png) |
Text (BAB I)
10. BAB I.pdf Restricted to Registered users only Download (319kB) |
|
|
Text (BAB II)
11. BAB II.pdf Restricted to Registered users only Download (387kB) |
|
|
Text (BAB III)
12. BAB III.pdf Restricted to Registered users only Download (284kB) |
|
|
Text (BAB IV)
13. BAB IV.pdf Restricted to Registered users only Download (394kB) |
|
|
Text (BAB V)
14. BAB V.pdf Restricted to Registered users only Download (134kB) |
|
|
Text (DAFTAR PUSTAKA)
15. DAFTAR PUSTAKA.pdf Restricted to Registered users only Download (150kB) |
|
|
Text (LAMPIRAN)
16. LAMPIRAN.pdf Restricted to Registered users only Download (646kB) |
Abstract
Penelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh City Branding, Destination Image dan Electronic Word of Mouth terhadap keputusan berkunjung ke Wisata Halal Aceh. Sampel yang di pergunakan adalah sebanyak 200 warga DKI Jakarta yang telah berkunjung ke Aceh., dihitung berdasarkan rumus Hair. Metode penarikan sampel menggunakan purposive sampling. Metode pengumpulan data menggunakan metode survey, dengan instrumen penelitian adalah kuesioner. Skala Pengukuran dalam penelitian ini menggunakan skala likert dan data diolah menggunakan metode SEM-PLS ( Structural Equation Modelling-Partial Least Square) untuk menguji semua hubungan antar variabel City Branding, Destination Image dan Electronic Word of Mouth (E-WOM) terhadap variabel Keputusan Berkunjung dalam model. Hasil dari penelitian ini menunjukkan bahwa City Branding, Destination Image dan Electronic Word of Mouth (E-WOM) memiliki hubungan yang positif dan signifikan terhadap keputusan berkunjung. Kata Kunci : City Branding, Destination Image, Electronic Word Of Mouth (E-WOM), Keputusan Berkunjung, Wisata Halal This study aims to determine and analyze the influence of city branding, destination image and electronic word of mouth on the decision to visit halal Aceh tourism. The sample used is as many as 200 people DKI Jakarta residents who have visited Aceh, calculate based on the Hair formula. The sampling method uses purposive sampling. The method of collecting data uses a survey method, with the research instrument being a questionnaire. The Measurement Scale in this study uses a likert scale and data analyze method using SEM-PLS (Structural Equation Modeling-Partial Least Square) method to analyze all correlations between variables of City Branding, Destination Image and Electronic Word of Mouth (E-WOM) and variables of decision-to-visit upon the model. The result of this study indicated that City Branding, Destination Image and Electronic Word of Mouth (E-WOM) have a positive and significant correlation with variables of decision to visit. Keyword : City Branding, Destination Image, Electronic Word Of Mouth (E-WOM), Decision to Visit, Halal tourism.
Actions (login required)
 |
View Item |
