LEONARDHO, LEONARDHO (2019) PENGARUH HARGA,KUALITAS PELAYANAN DAN PROMOSI TERHADAP KEPUASAN PENGUNJUNG PALM BAY. S1 thesis, Universitas Mercu Buana Jakarta.
|
Text (HAL COVER)
1. HALAMAN JUDUL.pdf Download (538kB) | Preview |
|
|
Text (ABSTRAK)
4. ABSTRAK.pdf Download (455kB) | Preview |
|
|
Text (LEMBAR PERNYATAAN)
2. SURAT PERNYATAAN.pdf Download (503kB) | Preview |
|
|
Text (LEMBAR PENGESAHAN)
3. LEMBAR PENGESAHAN.pdf Download (523kB) | Preview |
|
|
Text (KATA PENGANTAR)
5. KATA PENGANTAR.pdf Download (526kB) | Preview |
|
|
Text (DAFTAR ISI)
6. DAFTAR ISI.pdf Download (562kB) | Preview |
|
|
Text (DAFTAR TABEL)
7. DAFTAR TABEL.pdf Download (456kB) | Preview |
|
|
Text (DAFTAR GAMBAR)
8. DAFTAR GAMBAR.pdf Download (453kB) | Preview |
|
|
Text (DAFTAR LAMPIRAN)
9. DAFTAR LAMPIRAN.pdf Download (454kB) | Preview |
|
![[img]](https://repository.mercubuana.ac.id/style/images/fileicons/text.png) |
Text (BAB I)
10. BAB I.pdf Restricted to Registered users only Download (655kB) |
|
|
Text (BAB II)
11. BAB II.pdf Restricted to Registered users only Download (925kB) |
|
|
Text (BAB III)
12. BAB III.pdf Restricted to Registered users only Download (1MB) |
|
|
Text (BAB IV)
13. BAB IV.pdf Restricted to Registered users only Download (946kB) |
|
|
Text (BAB V)
14. BAB V.pdf Restricted to Registered users only Download (591kB) |
|
|
Text (DAFTAR PUSTAKA)
15. DAFTAR PUSTAKA.pdf Restricted to Registered users only Download (640kB) |
|
|
Text (LAMPIRAN)
16. LAMPIRAN.pdf Restricted to Registered users only Download (910kB) |
Abstract
The purpose of this study was to determine the effect of price, service quality and promotion on customer satisfaction. The object of this research is visitors to the Palm Bay pool. This research was conducted on 100 respondents using google form. Using a quantitative approach, the data analysis used was statistical analysis in the form of multiple linear regression (SPSS). The results of this study indicate that test T prices, service quality and promotion have a significant effect on customer satisfaction. Keywords: price, service quality and promotion of customer satisfaction. Tujuan dilakukannya penelitian ini adalah untuk mengetahui pengaruh harga,kualitas pelayanan dan promosi terhadap kepuasan konsumen. Objek penelitian ini adalah pengunjung kolam renang Palm Bay. Penelitian ini dilakukan terhadap 100 responden dengan menggunakan google form.Dengan menggunakan pendekatan kuantitatif, analisis data yang digunakan adalah analisis statistik dalam bentuk regresi linier berganda (SPSS). Hasil penelitian ini menunjukkan bahwa secara uji T harga, kualitas pelayanan dan promosi berpengaruh siginifikan terhadap kepuasan konsumen. Kata kunci: harga,kualitas pelayanan dan promosi terhadap kepuasan konsumen.
| Item Type: | Thesis (S1) |
|---|---|
| Call Number CD: | FE/MJ. 19 617 |
| NIM/NIDN Creators: | 43114010106 |
| Additional Information: | harga,kualitas pelayanan dan promosi terhadap kepuasan konsumen |
| Subjects: | 100 Philosophy and Psychology/Filsafat dan Psikologi > 150 Psychology/Psikologi > 155 Differential and Developmental Psychology/Psikologi Diferensial dan Psikologi Perkembangan > 155.9 Environmental Psychology/Psikologi Lingkungan > 155.93 Influence of Specific Situations/Pengaruh Situasi Tertentu 700 Arts/Seni, Seni Rupa, Kesenian > 710 Civic and Lanscape Art/Seni Perkotaan dan Pertamanan > 711 Area Planning/Perencanaan Wilayah Perkotaan dan Pertamanan > 711.5 Plans for Specific Kinds of Areas/Perencanaan untuk Jenis Area Tertentu > 711.56 Recreational Areas/Area Rekreasi |
| Divisions: | Fakultas Ekonomi dan Bisnis > Manajemen |
| Depositing User: | Dede Muksin Lubis |
| Date Deposited: | 31 Dec 2021 14:42 |
| Last Modified: | 05 Apr 2022 02:56 |
| URI: | http://repository.mercubuana.ac.id/id/eprint/53387 |
Actions (login required)
 |
View Item |
