DETERMINAN FAKTOR LOYALITAS PENDENGAR POP FM JAKARTA

SEHPUDIN, AGUNG (2020) DETERMINAN FAKTOR LOYALITAS PENDENGAR POP FM JAKARTA. S2 thesis, Universitas Mercu Buana Jakarta.

Preview	Text (HAL COVER) 1.COVER.pdf Download (536kB) | Preview
	Text (BAB I) 2.BAB I.pdf Restricted to Registered users only Download (398kB)
	Text (BAB II) 3.BAB II.pdf Restricted to Registered users only Download (374kB)
	Text (BAB III) 4.BAB III.pdf Restricted to Registered users only Download (363kB)
	Text (BAB IV) 5.BAB IV.pdf Restricted to Registered users only Download (838kB)
	Text (BAB V) 6.BAB V.pdf Restricted to Registered users only Download (194kB)
	Text (DAFTAR PUSTAKA) 7. DAFTAR PUSTAKA.pdf Restricted to Registered users only Download (165kB)
	Text (LAMPIRAN) 8. LAMPIRAN.pdf Restricted to Registered users only Download (661kB)

Abstract

This study aims to analyze the influence of radio programs, broadcasters and transmitter power on listening to Pop FM radio Jakarta and listeners loyalty. Primary data were obtained from questionnaires and secondary data were obtained from field research such as interviews with companies. The population of this study were all listeners of Pop FM Jakarta radio in Jabodetabek in May- June with a total sample of 210 people. The analytical method used is the LISREL version 8.80 Structural Equation Modeling (SEM). The results showed that radio programs, broadcasters and transmitter power had a significant positive effect on interest in listening to radio. Meanwhile, radio programs, broadcasters and transmitter power also have a significant positive effect on radio listeners' loyalty. The R Square value is 0.75 that in this study the broadcast program variables, announcers and transmitter power contributed 75%, the rest was influenced by other variables by 25%. Keywords: Radio programs, Broadcasters, Transmitter power, Listeners loyalty Penelitian ini bertujuan untuk menganalisis pengaruh program radio, penyiar dan kekuatan pemancar terhadap minat mendengarkan radio Pop FM Jakarta dan loyalitas pendengarnya. Data primer diperoleh dari kuisioner dan data sekunder diperoleh dari penelitian lapangan seperti wawancara dengan pihak perusahaan. Populasi dari penelitian ini adalah seluruh pendengar radio Pop FM Jakarta di Jabodetabek pada bulan Mei-Juni dengan jumlah sampel sebanyak 210 orang. Metode analisis yang digunakan adalah Structural Equation Modeling (SEM) LISREL versi 8.80. Hasil penelitian menunjukkan bahwa program radio, penyiar dan kekuatan pemancar berpengaruh positif signifikan terhadap minat mendengarkan radio. Sedangkan program radio, penyiar dan kekuatan pemancar juga berpengaruh positif signifikan terhadap loyalitas pendengar radio. Nilai R Square sebesar 0,75 bahwa dalam penelitian ini variabel program siaran, penyiar dan kekuatan pemancar memberikan kontribusi sebesar 75%, sisanya dipengaruhi oleh variabel lain sebesar 25%. Kata kunci: Program radio, Penyiar, Kekuatan Pemancar, Loyalitas Pendengar

Item Type:	Thesis (S2)
Call Number CD:	CD/551. 20 158
Call Number:	TM/51/21/099
NIM/NIDN Creators:	55118110010
Uncontrolled Keywords:	Program radio, Penyiar, Kekuatan Pemancar, Loyalitas Pendengar
Subjects:	000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 070 Documentary Media, Educational Media, News Media, Journalism, Publishing/Media Dokumenter, Media Pendidikan, Media Berita, Jurnalisme, Penerbitan > 070.1-070.9 Standard Subdivisions of Documentary Media, Educational Media, News Media, Journalism, Publishing/Subdivisi Standar Dari Media Dokumenter, Media Pendidikan, Media Berita, Jurnalisme, Penerbitan > 070.1 Documentary Media, Educational Media, News Media/Media Dokumenter, Media Pendidikan, Media Berita > 070.19 Broadcast Media/Media Broadcast > 070.194 Radio/Radio 300 Social Science/Ilmu-ilmu Sosial > 300. Social Science/Ilmu-ilmu Sosial > 302 Social Interaction, Interpersonal Relations/Interaksi Sosial, Hubungan Antarpersonal > 302.2 Communication/Komunikasi > 302.23 Media (Means of Communication)/Media (Sarana Komunikasi) 300 Social Science/Ilmu-ilmu Sosial > 300. Social Science/Ilmu-ilmu Sosial > 302 Social Interaction, Interpersonal Relations/Interaksi Sosial, Hubungan Antarpersonal > 302.2 Communication/Komunikasi > 302.23 Media (Means of Communication)/Media (Sarana Komunikasi) > 302.234 Motion Pictures, Radio, Television/Gambar Bergerak, Radio, Televisi 700 Arts/Seni, Seni Rupa, Kesenian > 790 Recreational and Performing Arts/Olah Raga dan Seni Pertunjukan > 791 Public Performances/Pertunjukan Umum > 791.4 Motion Pictures, Radio, Television/Gambar Gerak, Radio, Televisi > 791.44 Radio/Radio
Divisions:	Pascasarjana > Magister Manajemen
Depositing User:	Putra Arsy Anugrah
Date Deposited:	04 Jul 2023 08:09
Last Modified:	04 Jul 2023 08:09
URI:	http://repository.mercubuana.ac.id/id/eprint/52679

Actions (login required)

View Item