SARAHGITHA, AYOE NADYA (2020) PERANCANGAN MEDIA PROMOSI “LONGMANS COFFEE”. S1 thesis, Univesitas Mercu Buana Jakarta.
|
Text (HAL COVER)
1 HALAMAN JUDUL.pdf Download (90kB) | Preview |
|
|
Text (ABSTRAK)
4 ABSTRAK.pdf Download (104kB) | Preview |
|
|
Text (LEMBAR PERNYATAAN)
2 LEMBAR PERNYATAAN.pdf Download (185kB) | Preview |
|
|
Text (LEMBAR PENGESAHAANKATA PENGANTAR)
3 LEMBAR PENGESAHAN.pdf Download (214kB) | Preview |
|
|
Text (KATA PENGANTAR)
5 KATA PENGANTAR(1).pdf Download (79kB) | Preview |
|
|
Text (DAFTAR ISI)
6 DAFTAR ISI.pdf Download (138kB) | Preview |
|
|
Text (DAFTAR TABEL)
8 DAFTAR TABEL.pdf Download (66kB) | Preview |
|
|
Text (DAFTAR GAMBAR)
7 DAFTAR GAMBAR.pdf Download (81kB) | Preview |
|
![[img]](https://repository.mercubuana.ac.id/style/images/fileicons/text.png) |
Text (BAB I)
9 BAB I.pdf Restricted to Registered users only Download (131kB) |
|
|
Text (BAB II)
10 BAB II.pdf Restricted to Registered users only Download (1MB) |
|
|
Text (BAB III)
11 BAB III.pdf Restricted to Registered users only Download (1MB) |
|
|
Text (BAB IV)
12 BAB IV.pdf Restricted to Registered users only Download (920kB) |
|
|
Text (BAB V)
13 BAB V.pdf Restricted to Registered users only Download (1MB) |
|
|
Text (DAFTAR PUSTAKA)
14 KEPUSTAKAAN.pdf Restricted to Registered users only Download (81kB) |
|
|
Text (LAMPIRAN)
15 LAMPIRAN.pdf Restricted to Registered users only Download (1MB) |
Abstract
The presence of a coffee shop changes people’s lifestyles in drinking coffee. Drinking coffee is no longer dominated by adults, but also young men and women. Coffee shop can also be a meeting place with business partners, social gathering, and even a discussion place for young people. Coffee shop began to bloom in Indonesia and more attracted coffee lovers. It’s appearance is considered only following the lifestyle, because not all consumers who come to the coffee shop are coffee fans. This is seen from the phenomenom of the culinary industry, especially in the development of coffee shop in Jakarta, lack of promotional activities is a problem for Longmans Coffee. This problem can be solved by making promotion, product information and special offers can be conveyed and packaged by making packaging and sign board. Key Word: Coffee, Coffee shop, Culinary. The presence of a coffee shop changes people’s lifestyles in drinking coffee. Drinking coffee is no longer dominated by adults, but also young men and women. Coffee shop can also be a meeting place with business partners, social gathering, and even a discussion place for young people. Coffee shop began to bloom in Indonesia and more attracted coffee lovers. It’s appearance is considered only following the lifestyle, because not all consumers who come to the coffee shop are coffee fans. This is seen from the phenomenom of the culinary industry, especially in the development of coffee shop in Jakarta, lack of promotional activities is a problem for Longmans Coffee. This problem can be solved by making promotion, product information and special offers can be conveyed and packaged by making packaging and sign board. Key Word: Coffee, Coffee shop, Culinary.
Actions (login required)
 |
View Item |
