PERANCANGAN KONTEN KREATIF DALAM PEMBUATAN COMPANY PROFILE UNTUK MEMBANGUN BRAND IMAGE (PULPIN MANAGEMENT)

WAHYUDI, IRFAN AJI (2020) PERANCANGAN KONTEN KREATIF DALAM PEMBUATAN COMPANY PROFILE UNTUK MEMBANGUN BRAND IMAGE (PULPIN MANAGEMENT). S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

Pulpin Management is a digital agency that provides services in the form of social media handles and YouTube handles that are done professionally by people who are reliable in their respective fields. In the development of digital media digital agency requires a company profile as promotional material and also introduces their company to a wide audience using audiovisual media. Therefore the writer as a creative content along with the concept strategy requested by Pulpin Management created a company profile as a medium to introduce to the audience by displaying the services they provide and also the clients they have handled. The type of design used by creative content as a reference in creating a company profile is the concept of content, creative and company profile that has the criteria of company history, corporate philosophy, corporate culture, and others. The results of the design of the company profile Pulpin Management produce a company profile with a duration of 01.58 minutes which covers the criteria needed in a company profile. The final results of the company profile will be uploaded to the Pulpin Management youtube account which will later become an audiovisual media to provide information to the public about what Pulpin Management is. Keywords : Creative Content, Company Profile, Brand Image Pulpin Management merupakan digital agency yang memberikan jasa berupa sosial media handel dan youtube handel yang dikerjakan secara profesional oleh orang – orang yang handal di bidangnya masing – masing. Pada perkembangan media digital digital agency memerlukan company profile sebagai bahan promosi dan juga memperkenalkan perusahaan mereka kepada khalayak luas menggunakan media audiovisual. Oleh karena itu penulis sebagai konten kreatif bersama dengan strategi konsep diminta oleh Pulpin Management membuat company profile sebagai media untuk memperkenalkan kepada khalayak dengan menampilkan jasa – jasa yang mereka berikan dan juga klien yang pernah mereka tangani. Jenis perancangan yang digunakan konten kreatif sebagai acuan dalam membuat company profile yaitu konsep konten, kreatif dan company profile yang memiliki kriteria sejarah perusahaan, filosofi perusahaan, budaya perusahaan dan lain – lain. Hasil perancangan company profile Pulpin Management menghasilkan company profile dengan durasi 01.58 menit yang mencangkup kriteria – kriteria yang di butuhkan dalam sebuah company profile. Hasil akhir company profile tersebut akan diunggah ke akun youtube Pulpin Management yang nantinya akan menjadi media audiovisual untuk memberikan informasi kepada khalayak tentang apa itu Pulpin Management. Kata Kunci : Konten Kreatif, Company Profile, Brand Image

Item Type:	Thesis (S1)
Call Number CD:	FK/KD. 20 007
Call Number:	SK/45/21/005
NIM/NIDN Creators:	44516010020
Uncontrolled Keywords:	Konten Kreatif, Company Profile, Brand Image
Subjects:	000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 006 Special Computer Methods/Metode Komputer Tertentu > 006.6 Computer Graphics/Komputer Grafis, Grafika Komputer > 006.69 Special Topics in Computer Graphics/Topik Khusus dalam Grafik Komputer > 006.696 Digital Video/Video Digital 300 Social Science/Ilmu-ilmu Sosial > 300. Social Science/Ilmu-ilmu Sosial > 302 Social Interaction, Interpersonal Relations/Interaksi Sosial, Hubungan Antarpersonal 300 Social Science/Ilmu-ilmu Sosial > 300. Social Science/Ilmu-ilmu Sosial > 302 Social Interaction, Interpersonal Relations/Interaksi Sosial, Hubungan Antarpersonal > 302.2 Communication/Komunikasi > 302.23 Media (Means of Communication)/Media (Sarana Komunikasi) 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.01-658.09 [Management of Enterprises of Specific Sizes, Scopes, Forms; Data Processing]/[Pengelolaan Usaha dengan Ukuran, Lingkup, Bentuk Tertentu; Pengolahan Data] > 658.04 Management of Enterprises of Specific Forms/Pengelolaan Usaha dengan Bentuk Tertentu > 658.045 Corporations/Perusahaan 700 Arts/Seni, Seni Rupa, Kesenian > 770 Photography and Photographs/Seni Fotografi dan Foto > 778 Specific Fields of Photography/Bidang-bidang Khusus Seni Fotografi > 778.5 Cinematography, Video Production, Related Activities/Sinematografi, Produksi Video, dan Kegiatan Terkait
Divisions:	Fakultas Ilmu Komunikasi > Komunikasi Digital
Depositing User:	Putra Arsy Anugrah
Date Deposited:	09 Jan 2023 08:06
Last Modified:	22 Jun 2023 01:57
URI:	http://repository.mercubuana.ac.id/id/eprint/52413

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