PERANCANGAN STRATEGI KONSEP DALAM PEMBUATAN COMPANY PROFILE UNTUK MEMBANGUN BRAND IMAGE (PULPIN MANAGEMENT)

ARMANDO, MUHAMMAD DIO (2020) PERANCANGAN STRATEGI KONSEP DALAM PEMBUATAN COMPANY PROFILE UNTUK MEMBANGUN BRAND IMAGE (PULPIN MANAGEMENT). S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

Pulpin Management is a company engaged in Digital Creative Agency. Where they have aspirations to help companies manage digital media platforms that they have not yet mastered. Therefore Pulpin Management provides services and services in packaging content to be published on all digital media platforms that are needed by the company. As a Concept Strategy, the writer makes a concept in the form of a design for company profile promotion video, so that those interested in managing digital media services are more aware of Pulpin Management that the services provided by Pulpin Management are proven to be real. The results of the design that the author made include the process and stages of planning for the company's audiovisual video profile Pulpin Management namely strategic planning, production analysis, and evaluation. Based on the evaluation results, the strategic planning received by Pulpin Management can be said to be successful in introducing or building a new image of Pulpin Management with the publication and comments related to the company profile video. Keywords: Concept Strategy, Brand Image, Company Profile, Audiovisual, Pulpin Management Pulpin Management adalah sebuah perusahaan yang bergerak dibidang Digital Agensi Kreatif. Dimana mereka memiliki cita – cita untuk membantu perusahaan dalam mengelola platform media digital yang belum mereka kuasai. Sebab itu Pulpin Management memberikan pelayanan serta jasa dalam mengemas sebuah konten untuk dipublikasi disegala platform media digital yang dibutuhkan oleh perusahaan. Sebagai Strategi Konsep, penulis membuat sebuah konsep berupa rancangan untuk video promosi company profile, agar para peminat jasa pengelolaan terhadap media digital lebih aware terhadap Pulpin Management bahwa jasa yang diberikan oleh Pulpin Management terbukti nyata. Hasil dari rancangan yang penulis buat meliputi proses dan tahapan perencanaan untuk video audiovisual company profile Pulpin Management yaitu perencanaan strategi, analisis produksi dan evaluasi. Berdasarkan hasil evaluasi, dari perencanaan strategi yang telah diterima oleh pihak Pulpin Management dapat dikatakan berhasil dalam memperkenalkan atau membangun image baru Pulpin Management dengan dipublikasinya dan komentar terkait video company profile tersebut. Kata Kunci : Strategi Konsep, Brand Image, Company Profile, Audiovisual, Pulpin Management

Item Type:	Thesis (S1)
Call Number CD:	FK/KD. 20 008
Call Number:	SK/45/21/002
NIM/NIDN Creators:	44516010002
Uncontrolled Keywords:	Strategi Konsep, Brand Image, Company Profile, Audiovisual, Pulpin Management
Subjects:	000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 006 Special Computer Methods/Metode Komputer Tertentu > 006.6 Computer Graphics/Komputer Grafis, Grafika Komputer > 006.69 Special Topics in Computer Graphics/Topik Khusus dalam Grafik Komputer > 006.696 Digital Video/Video Digital 000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 070 Documentary Media, Educational Media, News Media, Journalism, Publishing/Media Dokumenter, Media Pendidikan, Media Berita, Jurnalisme, Penerbitan > 070.1-070.9 Standard Subdivisions of Documentary Media, Educational Media, News Media, Journalism, Publishing/Subdivisi Standar Dari Media Dokumenter, Media Pendidikan, Media Berita, Jurnalisme, Penerbitan > 070.5 Publishing/Penerbitan > 070.57 Kinds of Publications/Jenis-jenis Publikasi > 070.579 Specific Kinds of Publication/Jenis Publikasi Tertentu 300 Social Science/Ilmu-ilmu Sosial > 300. Social Science/Ilmu-ilmu Sosial > 302 Social Interaction, Interpersonal Relations/Interaksi Sosial, Hubungan Antarpersonal > 302.2 Communication/Komunikasi > 302.23 Media (Means of Communication)/Media (Sarana Komunikasi) 300 Social Science/Ilmu-ilmu Sosial > 380 Commerce, Communications, Transportation (Perdagangan, Komunikasi, Transportasi) 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.8 Marketing, Management of Distribution/Marketing, Manajemen Distribusi
Divisions:	Fakultas Ilmu Komunikasi > Komunikasi Digital
Depositing User:	Putra Arsy Anugrah
Date Deposited:	09 Jan 2023 07:59
Last Modified:	22 Jun 2023 01:58
URI:	http://repository.mercubuana.ac.id/id/eprint/52394

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