PENGARUH LOKASI BERBASIS TRANSIT ORIENTED DEVELOPMENT (TOD), PROMOSI, DAN CITRA PERUSAHAAN TERHADAP KEPUTUSAN PEMBELIAN (Studi Kasus Pada Konsumen Apartemen Signature Park Grande Jakarta Timur)

SUHENDRI, HENDRI (2019) PENGARUH LOKASI BERBASIS TRANSIT ORIENTED DEVELOPMENT (TOD), PROMOSI, DAN CITRA PERUSAHAAN TERHADAP KEPUTUSAN PEMBELIAN (Studi Kasus Pada Konsumen Apartemen Signature Park Grande Jakarta Timur). S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

This study aims to analyze the effect of Transit Oriented Development (TOD) location, promotion, and company image on purchasing decisions. Apartmen Signature Park Grande, East Jakarta. The population in this study were consumers of Signature Park Grande Apartments. The sample used amounted to 100 consumers Signature Park Grande Apartments, calculated by Accidental Sampling (Convenience Sampling). The sampling method uses Non Probability Sampling. The method of collecting data uses the survey method, with the research instrument being a questionnaire. Data analysis method uses Partial Least Square (PLS). Research shows that the location of Transit Development (TOD) is not significant to purchasing decisions. Promotion has a significant effect on purchasing decisions. The company's image determines the significance of the purchasing decision. Keywords: Location Based on Transit Oriented Development (TOD), Promotion, Company Image, Purchase Decision, Signature Park Grande Apartment. Penelitian ini bertujuan untuk menganalisis pengaruh lokasi berbasis Transit Oriented Development (TOD), promosi, dan citra perusahaan terhadap keputusan pembelian. Objek penelitian ini adalah konsumen Apartement Signature Park Grande, Jakarta Timur. Populasi dalam penelitian ini adalah konsumen Apartement Signature Park Grande. Sampel yang dipergunakan adalah sebanyak 100 konsumen Apartement Signature Park Grande, dihitung dengan cara Accidental Sampling (Convenience Sampling). Metode penarikan sampel menggunakan Non Probability Sampling. Metode pengumpulan data menggunakan metode survey, dengan instrumen penelitian adalah kuesioner. Metode analisis data menggunakan Partial Least Square (PLS). Penelitian membuktikan bahwa lokasi berbasis Transit Oriented Development (TOD) tidak berpengaruh signifikan terhadap keputusan pembelian. Promosi Berpengaruh signifikan terhadap keputusan pembelian. Citra perusahaan berpengaruh signifikan terhadap keputusan pembelian. Kata kunci: Lokasi Berbasis Transit Oriented Development (TOD), Promosi, Citra Perusahaan, Keputusan Pembelian, Apartement Signature Park Grande.

Item Type: Thesis (S1)
Call Number CD: FE/MJ. 19 439
NIM/NIDN Creators: 43114110066
Uncontrolled Keywords: Lokasi Berbasis Transit Oriented Development (TOD), Promosi, Citra Perusahaan, Keputusan Pembelian, Apartement Signature Park Grande.
Subjects: 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 651 Office Services/Layanan Kantor > 651.9 Office Services in Specific Kinds of Enterprises/Layanan Kantor untuk Perusahaan Tertentu
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 657 Accounting/Akuntansi > 657.9 Accounting for Specific Kinds of Organizations/Akuntansi untuk Jenis Organisasi Tertentu > 657.95 Corporations/Perusahaan
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.01-658.09 [Management of Enterprises of Specific Sizes, Scopes, Forms; Data Processing]/[Pengelolaan Usaha dengan Ukuran, Lingkup, Bentuk Tertentu; Pengolahan Data] > 658.04 Management of Enterprises of Specific Forms/Pengelolaan Usaha dengan Bentuk Tertentu > 658.045 Corporations/Perusahaan
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: Dede Muksin Lubis
Date Deposited: 22 Nov 2021 08:55
Last Modified: 25 May 2022 01:17
URI: http://repository.mercubuana.ac.id/id/eprint/50635

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