RAHMAN, YOGI (2019) PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP MINAT BELI MOBIL LCGC HONDA BRIO SATYA DENGAN SIKAP KONSUMEN SEBAGAI VARIABEL INTERVENING. S1 thesis, Universitas Mercu Buana Jakarta.
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Abstract
This research aims to know the quality of the product, the price and the attitude of consumers towards interest buy car Honda Brio LCGC Satya. The technique of data collection with the shape of the questionnaire by using ordinal measurement scale. The method used in this research is causal analysis research methods. The analysis of the data used is statistics analysis in the form of Structural Equation Modeling (SEM). This research demonstrating that the variable quality of the product and the price against the attitude of consumers and significantly influential variables of consumer attitudes towards buying significantly influential interest, while the variable quality of the product and the price against buying interest was not significantly influential in LCGC car Honda Brio Satya. Keyword: product quality, pricing, consumer attitudes, interests buy Penelitian ini bertujuan untuk mengetahui kualitas produk, harga dan sikap konsumen terhadap minat beli mobil LCGC Honda Brio Satya. Teknik pengumpulan data dengan berbentuk kuesioner dengan menggunakan skala pengukuran ordinal. Metode yang di gunakan pada penelitian ini adalah metode penelitian analisi kausal. Analisis data yang digunakan adalah analisi statistic dalam bentuk Structural Equation Modeling (SEM). Penelitian ini menujukan bahwa variabel kualitas produk dan harga terhadap sikap konsumen berpengaruh secara signifikan dan variabel sikap konsumen terhadap minat beli berpengaruh secara signifikan, sementara variabel kualitas produk dan harga terhadap minat beli tidak berpengaruh secara signifikan pada mobil LCGC Honda Brio Satya. Kata kunci: kualitas produk, harga, sikap konsumen, minat beli
| Item Type: | Thesis (S1) |
|---|---|
| Call Number CD: | FE/MJ. 19 103 |
| NIM/NIDN Creators: | 43114010354 |
| Uncontrolled Keywords: | kualitas produk, harga, sikap konsumen, minat beli |
| Subjects: | 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.6 Quality Management/Manajemen Kualitas |
| Divisions: | Fakultas Ekonomi dan Bisnis > Manajemen |
| Depositing User: | Dede Muksin Lubis |
| Date Deposited: | 21 Nov 2021 13:38 |
| Last Modified: | 05 Apr 2022 03:15 |
| URI: | http://repository.mercubuana.ac.id/id/eprint/50356 |
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