NURPAHRUDIN, PUPUT (2018) PENGARUH BAURAN PEMASARAN (4P) TERHADAP REPURCHASE CAT TEMBOK ( Studi pada PT Nippon Paint Indonesia ). S1 thesis, Universitas Mercu Buana Jakarta.
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Abstract
This study aims to determine the effect of product, price, promotion, place for re-purchase paint Wall PT Nippon Paint Indonesia. This analysis is on 113 respondents. This research is done by Acidental Sampling method. The result of research show decision of purchasing product, price, promotion, place taken by using purposive sampling and method of data use questionnaire. Data analysis used is descriptive analysis and path analysis (pathanalisys). Path analysis results (analysis path) show, significant product variables to repeat purchase, significant price variables to repeat purchase, significant distribution channel variables to repeat purchase, promotion variable significant to repeat purchase. Key words: Marketing Mix, Repurchase Penelitian ini bertujuan untuk mengetahui pengaruh produk, harga, promosi, tempat terhadap pembelian ulang cat Tembok PT Nippon Paint Indonesia. Analisis ini didasarkan pada 133 responden. Penelitian ini diambil dengan metode Acidental sampling dan dikumpulkan melalui kuesioner. Hasil penelitian menunjukkan bahwa keputusan pembelian berdasarkan produk, harga, promosi, tempat diambil dengan menggunakan purposive sampling dan metode pengumpulan data menggunakan angket. Analisis data yang digunakan adalah analisis deskriptif dan analisis jalur (path analisys). Hasil analisis jalur (path analisys) menunjukkan bahwa, Variabel Produk Berpengaruh Signifikan Terhadap Pembelian Ulang, Variabel Harga Berpengaruh Signifikan Terhadap Pembelian Ulang, Variabel Saluran Distribusi Berpengaruh Signifikan Terhadap Pembelian Ulang, Variabel Promosi Berpengaruh Signifikan Terhadap Pembelian Ulang. Kata kunnci : Bauran Pemasaran, Pembelian Ulang.
| Item Type: | Thesis (S1) |
|---|---|
| Call Number CD: | FE/MJ. 19 342 |
| NIM/NIDN Creators: | 43113120122 |
| Uncontrolled Keywords: | Bauran Pemasaran, Pembelian Ulang. |
| Subjects: | 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.8 Marketing, Management of Distribution/Marketing, Manajemen Distribusi |
| Divisions: | Fakultas Ekonomi dan Bisnis > Manajemen |
| Depositing User: | Dede Muksin Lubis |
| Date Deposited: | 18 Nov 2021 04:52 |
| Last Modified: | 25 May 2022 07:35 |
| URI: | http://repository.mercubuana.ac.id/id/eprint/50302 |
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