PENGARUH KUALITAS PELAYANAN DAN KUALITAS PRODUK TERHADAP LOYALITAS KONSUMEN KEDAI FILOSOFI KOPI, JAKARTA

ABDILLAH, SAHAR (2018) PENGARUH KUALITAS PELAYANAN DAN KUALITAS PRODUK TERHADAP LOYALITAS KONSUMEN KEDAI FILOSOFI KOPI, JAKARTA. S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

This study aims to determine the effect of Service Quality and Product Quality Customer Loyalty of Filosofi Kopi. This study used 140 respondents with the condition respondent are consumers who have ever visited a Filofosi Kopi shop. The sampling technique used was convenience sampling, while analysis tool used is Partial Least Square (PLS). Hypothesis Testing results showed that the Service quality effect is not significant to the customer loyalty. Product quality effect is positive and significant to the Customer Loyalty. The research model tested in this study were able to meet the criteria for eligibility testing models. Keywords : Service Quality, Product Quality and Customer Loyalty Penelitian ini bertujuan untuk mengetahui pengaruh Kualitas Pelayanan dan Kualitas Produkterhadap Loyalitas Konsumen pada Kedai Filosofi Kopi, Jakarta. Penelitian ini dilakukan terhadap 140 responden dengan syarat responden adalah para konsumen yang sudah pernah mengunjungi kedai Filosofi Kopi, Jakarta. Teknik pengambilan sampel yang digunakan adalah convenience sampling, sedangkan alat analisis yang digunakan adalah Partial Least Square (PLS). Hasil pengujian hipotesis menunjukan bahwa Kualitas Pelayanan tidak berpengaruh positif dan signifikan terhadap Loyalitas Konsumen. Kualitas Produk berpengaruh signifikan terhadap Loyalitas Konsumen. Model penelitian yang diuji dalam penelitian ini mampu memenuhi kriteria pengujian kelayakan model. Kata kunci : Kualitas Pelayanan, Kualitas Produk dan Loyalitas Konsumen

Item Type: Thesis (S1)
Call Number CD: FE/MJ 18 592
NIM/NIDN Creators: 43114010042
Uncontrolled Keywords: Kualitas Pelayanan, Kualitas Produk dan Loyalitas Konsumen
Subjects: 000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 005 Computer Programmming, Programs, Data/Pemprograman Komputer, Program, Data > 005.4 System Programming and Programs/Sistem Pemrograman dan Program > 005.43 Operating System/Sistem Operasi > 005.434 Process Management Programs/Program Manajemen Proses
000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 060 General Organizations, Foundations, and Museology/Organisasi-organisasi Umum, dan Museologi > 069 Museology (Museum science)/Museologi > 069.6 Personnel Management of Museum/Manajemen Personalia Museum > 069.63 Personnel Management/Manajemen Personalia
400 Language/Bahasa > 400. Language/Bahasa > 406 Organizations and management/Organisasi dan Manajemen
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: Virda Syifa
Date Deposited: 10 Nov 2018 05:27
Last Modified: 12 Jan 2024 04:29
URI: http://repository.mercubuana.ac.id/id/eprint/45514

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