PENGARUH SHOPPING LIFE STYLE, FASHION INVOLVEMENT DAN HEDONIC SHOPPING VALUE TERHADAP IMPULSE BUYING BEHAVIOR ( Studi Kasus pada Konsumen Matahari Department Store CBD Ciledug )

AMANDA, MEILIZA (2017) PENGARUH SHOPPING LIFE STYLE, FASHION INVOLVEMENT DAN HEDONIC SHOPPING VALUE TERHADAP IMPULSE BUYING BEHAVIOR ( Studi Kasus pada Konsumen Matahari Department Store CBD Ciledug ). S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

Seiring dengan kebutuhan konsumen yang bervariasi memberikan peluang bisnis bagi para pelaku bisnis terutama di bidang fashion. Kenyataan ini menyebabkan banyak bermunculan Department Store yang menjual berbagai jenis produk fashion baik untuk pria maupun wanita. Fenomena ini direspon baik oleh Matahari Department Store CBD Ciledug yang merupakan salah satu Department Store terkenal dengan banyak pilihan produk fashion berkualitas dengan harga terjangkau. Penelitian ini bertujuan untuk mengetahui pengaruh faktor shopping lifestyle, fashion involvement, dan hedonic shopping value terhadap impulse buying behaviour pelanggan Matahari Department Store CBD Ciledug. Penelitian ini merupakan penelitian kausal dengan menggunakan hipotesis dan menggunakan teknik purposive sampling dalam pengambilan sampel. Karakteristik responden yang diteliti adalah responden yang berusia >20 tahun dan pernah berbelanja di Matahari Department Store CBD Ciledug minimal 2 kali dalam 1 bulan dengan jumlah responden 100 orang. Teknik analisis yang digunakan adalah Regresi linier berganda. Hasil penelitian ini menunjukkan bahwa variabel Shopping lifestyle tidak berpengaruh terhadap Impulse buying behaviour, sedangkan Fashion involvement dan Hedonic Shopping Value berpengaruh positif signifikan terhadap Impulse buying behaviour.Along with the variated needs of consumers who provide business opportunities for businesses, especially in the field of fashion. This fact led many Department stores that sell a variety of types of fashion products for both men and women. This phenomenon is well responded by Matahari Department Store CBD Ciledug is one of the famous stores with a great selection of quality fashion products with prices. This study aims to determine the influence of shopping lifestyle, fashion involvement, and hedonic shopping value towards impulse buying behavior customers Matahari Department Store CBD Ciledug. This study is a causal hypothesis and using purposive sampling in sampling. Characteristics of the respondents surveyed were respondents who is aged> 20 years and never shopped at Matahari Department Store CBD Ciledug at least 2 times in the last one month the number of those 100 people. The analysis technique used is the multiple regression linear. Results of this study showed that variables Shopping lifestyle negative significantly influence Impulse buying behavior, while Fashion involvement, and Hedonic Shopping Value positive significantly influence Impulse buying behavior.

Item Type:	Thesis (S1)
Call Number CD:	FE/MJ. 17 235
NIM/NIDN Creators:	43114110023
Uncontrolled Keywords:	shopping lifestyle, fashion involvement, hedonic shopping value impulse buying behaviour, Matahari Department Store CBD Ciledug
Subjects:	600 Technology/Teknologi > 640 Home Economic and Family Living Management/Kesejahteraan Rumah Tangga dan Manajemen Kehidupan Keluarga > 646 Sewing Materials and Equipment, Clothing, Management of Personal and Family Life/Mesin Jahit dan Perlengkapan Menjahit, Pakaian, Management Pribadi dan Keluarga > 646.3 Clothing/Pakaian, Tata Busana, Mode Busana, Fashion 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.8 Marketing, Management of Distribution/Marketing, Manajemen Distribusi
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	Admin Perpus UMB
Date Deposited:	22 Mar 2017 08:09
Last Modified:	26 Feb 2024 01:54
URI:	http://repository.mercubuana.ac.id/id/eprint/33626

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