PENGARUH ELECTRONIC WORD OF MOUTH TERHADAP CITRA MEREK DAN MINAT PEMBELIAN (Studi kasus pada produk SK-II di kalangan pembaca dan anggota Female Daily Forum)

TRIA, RATU (2014) PENGARUH ELECTRONIC WORD OF MOUTH TERHADAP CITRA MEREK DAN MINAT PEMBELIAN (Studi kasus pada produk SK-II di kalangan pembaca dan anggota Female Daily Forum). S1 thesis, Universitas Mercu Buana Jakarta.

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Item Type: Thesis (S1)
NIM/NIDN Creators: 43110010015
Uncontrolled Keywords: Electronic Word Of Mouth, Citra Merek, Minat Pembelian.
Subjects: 600 Technology/Teknologi > 670 Manufacturing/Manufaktur, Pabrik-pabrik > 671 Metalworking Process/Pabrik Logam > 671.8 Primary Products/Produk Utama
800 Literatures/Kesusastraan > 800. Literatures/Kesusastraan > 801 Philosophy and Theory of Literatures/Filsafat dan Teori Kesusastraan > 801.3 Value, Influence, Effect/Nilai, Pengaruh, Efek
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: Admin Perpus UMB
Date Deposited: 06 Mar 2014 14:45
Last Modified: 26 Jan 2026 04:12
URI: http://repository.mercubuana.ac.id/id/eprint/11701

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