AZ-ZAHRA, AMALIA QISTHI (2026) PENGARUH CELEBRITY WORSHIP TERHADAP IDENTITAS SOSIAL PADA KOMUNITAS PENGGEMAR PENYANYI POP INDONESIA (Studi pada Penggemar Rony Parulian). S1 thesis, Universitas Mercu Buana Jakarta.
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Abstract
This study aims to determine the influence of celebrity worship on social identity within the fan community of an Indonesian pop singer (specifically, fans of Rony Parulian). Celebrity worship refers to an individual's attachment to and involvement with an admired public figure, whereas social identity constitutes the part of the self-concept linked to an individual's awareness of belonging to a group. The study employs a quantitative approach using a simple linear regression method. The sample consists of 145 Rony Parulian fans belonging to the "WeR1" community, selected via purposive sampling; respondents were aged 18–25 and followed either Rony Parulian’s official social media accounts or the WeR1 fanbase. Data collection utilized the Celebrity Attitude Scale (CAS) to measure celebrity worship and the Social Identity Scale to measure social identity. Simple linear regression analysis yielded an F-value of 90.350 (p < 0.001). An R-squared value of 0,387 indicates that celebrity worship contributes 38.7% to social identity, while the remaining 61.3% is attributed to factors outside the research model. These results demonstrate a positive and significant influence of celebrity worship on the social identity of Rony Parulian fans; thus, the research hypothesis is accepted. Keywords: celebrity worship, identity social, fan community Penelitian ini bertujuan untuk mengetahui pengaruh Celebrity Worship terhadap Identitas Sosial Pada Komunitas Penggemar Penyanyi Pop Indonesia (Studi pada Penggemar Rony Parulian). Celebrity Worship merupakan keterikatan dan keterlibatan individu terhadap figur publik yang dikagumi, sedangkan Identitas Sosial merupakan bagian dari konsep diri yang berkaitan dengan kesadaran individu sebagai anggota suatu kelompok. Penelitian ini menggunakan pendekatan kuantitatif dengan metode regresi linear sederhana. Sampel penelitian terdiri 145 penggemar Rony Parulian yang tergabung dalam komunitas WeR1 dan dipilih menggunakan teknik purposive sampling, dengan karakteristik responden berusia 18- 25 tahun serta mengikuti akun resmi sosial Rony Parulian atau fanbase WeR1. pengumpulan data dilakukan menggunakan Celebrity Attitude Scale (CAS) untuk mengukur Celebrity Worship dan Social Identity Scale untuk mengukur Identitas Sosial. Hasil analisis regresi linear sederhana menunjukkan nilai F sebesar 90,350 dengan signifikansi p< 0,001. nilai R Square sebesar 0,387 menunjukkan bahwa Celebrity Worship memberikan kontribusi sebesar 38,7% terhadap Identitas Sosial, sedangkan 61,3% lainnya berkaitan dengan faktor lain di luar model penelitian. Hasil tersebut menunjukkan bahwa terdapat pengaruh positif dan signifikan Celebrity Worship terhadap Identitas Sosial pada penggemar Rony Parulian, sehingga hipotesis penelitian diterima. Kata Kunci: Celebrity Worship, Identitas Sosial, Komunitas Penggemar
| Item Type: | Thesis (S1) |
|---|---|
| NIM/NIDN Creators: | 46122010047 |
| Uncontrolled Keywords: | Celebrity Worship, Identitas Sosial, Komunitas Penggemar |
| Subjects: | 100 Philosophy and Psychology/Filsafat dan Psikologi > 150 Psychology/Psikologi 100 Philosophy and Psychology/Filsafat dan Psikologi > 150 Psychology/Psikologi > 152 Sensory Perception, Movement, Emotions, Physiological Drives/Psikologi Fisiologis > 152.5 Psychological urges/Dorongan psikologis 700 Arts/Seni, Seni Rupa, Kesenian > 780 Music/Seni Musik > 781 General Principles of Music and Musical Form/Prinsip-prinsip Umum Musik dan Bentuk-bentuk Musikal > 781.6 Traditions of Music/Tradisi-tradisi Musik > 781.63 Popular Music/Musik Pop |
| Divisions: | Fakultas Psikologi > Psikologi |
| Depositing User: | khalimah |
| Date Deposited: | 15 Sep 2026 02:01 |
| Last Modified: | 15 Sep 2026 02:01 |
| URI: | http://repository.mercubuana.ac.id/id/eprint/103872 |
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