PENGARUH GREEN PRODUCT, GREEN TRUST, DAN GREEN PROMOTION TERHADAP KEPUTUSAN PEMBELIAN AIR GALON LE MINERALE DI JAKARTA BARAT

NURDIN, MUHAMAD ALI (2026) PENGARUH GREEN PRODUCT, GREEN TRUST, DAN GREEN PROMOTION TERHADAP KEPUTUSAN PEMBELIAN AIR GALON LE MINERALE DI JAKARTA BARAT. S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

This study aims to analyze the influence of green product, green promotion, and green trust on purchasing decisions for Le Minerale Gallon Water in West Jakarta. This type of research is quantitative and the research method used is the causality analysis method. The sample taken in this study was 168 respondents. The sampling method was through purposive sampling. The data collection method was a survey method, with the research instrument being a questionnaire. The data analysis method in this study used the Partial Least Square (PLS) version 4.1 method. The results of the study indicate that green product, green trust, and green promotion have a positive and significant effect on purchasing decisions. Therefore, these three variables must be a concern for Le Minerale Gallon Water business management. Keywords: Green Product, Green Trust, Green Promotion, Purchasing Decisions Penelitian ini bertujuan untuk menganalisis pengaruh green product, green promotion, dan green trust terhadap keputusan pembelian produk Air Galon Le Minerale di Jakarta Barat. Jenis penelitian ini adalah kuantitatif dan metode penelitian yang digunakan adalah metode analisis kausalitas. Sampel yang diambil dalam penelitian ini adalah 168 responden. Metode pengambilan sampel melalui purposive sampling. Metode pengumpulan data adalah metode survei, dengan instrumen penelitian adalah kuesioner. Metode analisis data dalam penelitian ini menggunakan metode Partial Least Square (PLS) versi 4.1. Hasil penelitian menunjukkan bahwa green product, green trust, dan green promotion berpengaruh positif dan signifikan terhadap keputusan pembelian. Karena itu ketiga varianel ini harus menjadi perhatian manajemen bisnis Air Galon Le Minerale. Kata Kunci : Green Product, Green Trust, Green Promotion, Keputusan Pembelian

Item Type:	Thesis (S1)
NIM/NIDN Creators:	43121010174
Uncontrolled Keywords:	Green Product, Green Trust, Green Promotion, Keputusan Pembelian
Subjects:	600 Technology/Teknologi > 640 Home Economic and Family Living Management/Kesejahteraan Rumah Tangga dan Manajemen Kehidupan Keluarga > 641 Food and Drink/Makanan dan Minuman > 641.2 Beverages, Drinks/Minuman 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.8 Marketing, Management of Distribution/Marketing, Manajemen Distribusi
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	khalimah
Date Deposited:	04 Sep 2026 13:53
Last Modified:	04 Sep 2026 13:53
URI:	http://repository.mercubuana.ac.id/id/eprint/103631

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