ADISTY, SHELMA NISSA (2026) DIGITAL INTIMACY DALAM BUDAYA FANDOM: PEMAKNAAN EMOSIONAL DREAMERS TERHADAP CHRISTIAN YU (DPR IAN) DI MEDIA SOSIAL. S2 thesis, Universitas Mercu Buana Jakarta.
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Abstract
Social media has reconstructed the relationship between public figures and audiences through the practice of digital intimacy. Christian Yu (DPR IAN) openly shares narratives of his mental health struggles (bipolar disorder) through his works and digital interactions, creating a deep emotional resonance for his fan community, Dreamers. This study aims to analyze the lived experience of Dreamers in interpreting digital intimacy as an act of affection, and to understand the process of emotional meaning-making and identity construction in digital spaces. This research uses a constructivist paradigm with a qualitative method through an Interpretative Phenomenological Analysis (IPA) approach. The primary analytical lens used is Alfred Schutz's Social Phenomenology (Because Motive, In-Order-To Motive, Stock of Knowledge), supported by the concepts of Convergence Culture and Digital Intimacy. Findings indicate that Dreamers integrate DPR IAN's digital presence into their lifeworld through daily routines that are considered taken-for-granted. Digital interaction builds a personal "Thou-Relationship" with the idol and a "We-Relationship" within the fandom as an intimate emotional support system. This involvement triggers identity transformation (self-reinterpretation), where fans experience character shifts from being impulsive to becoming more accepting, along with increased selfacceptance. The study concludes that digital intimacy is a transformative Digital Social Phenomenon for personal growth within contemporary fandom culture. Keywords: Digital Intimacy, Dreamers, DPR IAN, Social Phenomenology, Interpretative Phenomenological Analysis (IPA). Perkembangan media sosial telah mengonstruksi ulang hubungan antara tokoh publik dan audiens melalui praktik digital intimacy. Christian Yu (DPR IAN) secara terbuka membagikan narasi perjuangan kesehatan mental (bipolar disorder) melalui karya dan interaksi digitalnya, yang menciptakan resonansi emosional mendalam bagi komunitas penggemarnya, Dreamers. Penelitian ini bertujuan untuk menganalisis lived experience (pengalaman subjektif) Dreamers dalam memaknai digital intimacy sebagai tindakan afeksi, serta memahami proses pemaknaan emosional dan konstruksi identitas di ruang digital. Penelitian ini menggunakan paradigma konstruktivisme dengan metode kualitatif melalui pendekatan Interpretative Phenomenological Analysis (IPA). Teori untuk analisis utama yang digunakan adalah Fenomenologi Sosial Alfred Schutz (Because Motive, In-Order-To Motive, Stock of Knowledge), didukung oleh konsep Budaya Konvergensi dan Digital Intimacy. Temuan menunjukkan bahwa Dreamers mengintegrasikan kehadiran digital DPR IAN ke dalam dunia kehidupan (lifeworld) mereka melalui rutinitas harian yang dianggap wajar (taken-forgranted). Interaksi digital membangun Relasi "Engkau" (Thou-Relationship) yang personal dengan idola dan Relasi "Kita" (We-Relationship) di dalam fandom sebagai sistem pendukung emosional yang intim. Keterlibatan ini memicu transformasi identitas (reinterpretasi diri), di mana penggemar mengalami perubahan karakter dari pribadi yang impulsif menjadi lebih "legowo" (ikhlas) serta peningkatan penerimaan diri (self-acceptance). Penelitian menyimpulkan bahwa intimasi digital merupakan sebuah Fenomena Sosial Digital yang transformatif bagi pertumbuhan personal dalam budaya fandom kontemporer. Kata Kunci: Digital Intimacy, Dreamers, DPR IAN, Fenomenologi Sosial, Interpretative Phenomenological Analysis (IPA).
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