HARIANTO, RENALDIA (2026) STRATEGI PROGRAMMING PADA PROGRAM SERIE A DI CHANNEL CHAMPIONS TV : STUDI KASUS PT INDONESIA ENTERTAINMENT GROUP. S1 thesis, Universitas Mercu Buana Jakarta.
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Abstract
The increasingly competitive television broadcasting industry has encouraged broadcasting institutions to implement effective programming strategies in managing content, particularly for internationally licensed sports programs, which possess characteristics distinct from those of general television programs. A well-designed programming strategy plays a crucial role in optimizing the utilization of broadcasting rights, enhancing media competitiveness, and meeting audience needs and preferences in the era of digital media convergence. This study aims to analyze the programming strategy of the Serie A Program on Champions TV Channel managed by PT Indonesia Entertainment Group (IEG). This research employed a qualitative approach using a case study method. Four informants were selected through purposive sampling, consisting of the Content Distributor & Senior Manager, Scheduling & Programming Staff, Library & Logger Coordinator, and Graphic & Post Production Staff, all of whom were directly involved in managing the Serie A Program. Data were collected through in-depth interviews, observation, and documentation, while data analysis was conducted using the Miles and Huberman interactive model, which includes data reduction, data display, and conclusion drawing. Data validity was ensured through source triangulation. The findings indicate that the programming strategy for the Serie A Program is implemented systematically based on George R. Terry’s management functions (Planning, Organizing, Actuating, and Controlling). The implementation is reflected through the application of live sport event, rerun programme, and dedicated slot strategies, supported by cross-divisional coordination, the utilization of broadcasting technology, and evaluation based on digital analytics. The study concludes that the success of the programming strategy is determined not only by the ownership of broadcasting rights but also by the organization’s ability to integrate management functions, operational management, and continuous audience behavior analysis. Keywords: Programming Strategy, Sports Program, Serie A, Champions TV, POAC. Perkembangan industri penyiaran televisi yang semakin kompetitif mendorong lembaga penyiaran untuk menerapkan strategi programming yang efektif dalam mengelola konten, terutama pada program olahraga berlisensi internasional yang memiliki karakteristik berbeda dengan program televisi pada umumnya. Strategi programming menjadi faktor penting dalam mengoptimalkan pemanfaatan hak siar, meningkatkan daya saing media, serta memenuhi kebutuhan dan preferensi audiens di era konvergensi digital. Penelitian ini bertujuan untuk menganalisis strategi programming pada Program Serie A di Channel Champions TV yang dikelola oleh PT Indonesia Entertainment Group (IEG). Penelitian menggunakan pendekatan kualitatif dengan metode studi kasus. Informan penelitian berjumlah empat orang yang dipilih menggunakan teknik purposive sampling, yaitu Content Distributor & Senior Manager, Scheduling & Programming Staff, Library & Logger Coordinator, serta Graphic & Post Production Staff yang terlibat secara langsung dalam pengelolaan Program Serie A. Pengumpulan data dilakukan melalui wawancara mendalam, observasi, dan dokumentasi, sedangkan analisis data menggunakan model Miles dan Huberman yang meliputi reduksi data, penyajian data, dan penarikan kesimpulan. Keabsahan data diuji melalui triangulasi sumber. Hasil penelitian menunjukkan bahwa strategi programming Program Serie A diterapkan secara sistematis melalui fungsi manajemen George R. Terry (POAC) yang meliputi planning, organizing, actuating, dan controlling. Implementasi strategi tersebut diwujudkan melalui penerapan live sport event, rerun programme, dan dedicated slot, didukung oleh koordinasi lintas divisi, pemanfaatan teknologi penyiaran, serta evaluasi berbasis data digital. Penelitian ini menyimpulkan bahwa keberhasilan strategi programming tidak hanya ditentukan oleh kepemilikan hak siar, tetapi juga oleh kemampuan organisasi dalam mengintegrasikan fungsi manajemen, pengelolaan operasional, dan analisis perilaku audiens secara berkelanjutan. Kata Kunci: Strategi Programming, Program Olahraga, Serie A, Champions TV, POAC.
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