PENGARUH KONFLIK KERJA, SELF EFFICACY, DAN LINGKUNGAN KERJA TERHADAP KINERJA KARYAWAN DIVISI MARKETING DI MADAME GIE

NOVAYANTI, NOVAYANTI (2026) PENGARUH KONFLIK KERJA, SELF EFFICACY, DAN LINGKUNGAN KERJA TERHADAP KINERJA KARYAWAN DIVISI MARKETING DI MADAME GIE. S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

This study aims to examine the influence of Work Conflict, Self-Efficacy, and the Work Environment on Employee Performance in the Marketing Divisionof the local cosmetics company Madame Gie. The main problem identified was thefailure to achieve key performance indicators (KPIs) in the implementation of monthly promotional content. This study used a quantitative approach with acausal research method. Data collection was conducted by sending questionnairesto the entire population of 50 marketing employees using a saturated samplingtechnique. The results of this study demonstrate that Work Conflict has a positiveand significant effect on Employee Performance, Self-Efficacy has a positive andsignificant effect on Employee Performance, and the Work Environment has apositive and significant effect on Employee Performance in the MarketingDivision at Madame Gie. This research is expected to provide theoretical contributions to the development of human resource management science, as well as practical contributions to company management in formulating strategies toimprove employee performance effectively and sustainably. Keywords: Work Conflict, Self Efficacy, Work Environment, EmployeePerformance, Penelitian ini bertujuan untuk menguji pengaruh Konflik Kerja, Self Efficacy dan Lingkungan Kerja terhadap Kinerja Karyawan divisi Marketingperusahaan kosmetik lokal Madame Gie. Masalah utama yang teridentifikasi adalah masih belum tercapainya indikator kinerja utama (KPI) dalam penerapankonten promosi bulanan. Penelitian ini menggunakan pendekatan kuantitatif dengan metode penelitian kausal. Pengumpulan data dilakukan dengan caramengirimkan kuesioner kepada seluruh populasi karyawan bagian pemasaranyang berjumlah 50 orang dengan menggunakan teknik sampling jenuh. Hasil penelitian ini membuktikan bahwa Konflik Kerja berpengaruh positif dansignifikan terhadap Kinerja Karyawan, Self Efficacy berpengaruh positif dansignifikan terhadap Kinerja Karyawan dan Lingkungan Kerja berpengaruh positif dan signifikan terhadap Kinerja Karyawan. Divisi Marketing di Madame Gie. Penelitian ini diharapkan dapat memberikan sumbangan teoritis bagi pengembangan ilmu manajemen sumber daya manusia, serta sumbangan praktisbagi manajemen perusahaan dalam merumuskan strategi peningkatan kinerjakaryawan secara efektif dan berkelanjutan. Kata kunci : Konflik Kerja, Self Efficacy, Lingkungan Kerja, Kinerja Karyawan,

Item Type:	Thesis (S1)
NIM/NIDN Creators:	43122010088
Uncontrolled Keywords:	Konflik Kerja, Self Efficacy, Lingkungan Kerja, Kinerja Karyawan,
Subjects:	100 Philosophy and Psychology/Filsafat dan Psikologi > 150 Psychology/Psikologi > 155 Differential and Developmental Psychology/Psikologi Diferensial dan Psikologi Perkembangan > 155.9 Environmental Psychology/Psikologi Lingkungan 500 Natural Science and Mathematics/Ilmu-ilmu Alam dan Matematika > 500. Natural Science and Mathematics/Ilmu-ilmu Alam dan Matematika > 507 Education, Research/Pendidikan, Riset dan Topik Terkait di Bidang Ilmu Pengetahuan Alam > 507.2 Research; Statistical Methods/Penelitian; Metode Statistik 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.3 Personnel Management/Manajemen Personalia, Manajemen Sumber Daya Manusia, Manajemen SDM
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	khalimah
Date Deposited:	13 Aug 2026 08:04
Last Modified:	13 Aug 2026 08:04
URI:	http://repository.mercubuana.ac.id/id/eprint/103240

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