PENGARUH KUALITAS PRODUK, CITRA MEREK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN KOPI BUBUK KAPAL API SPECIAL MIX 25 GRAM

PUTERI, SUKMA NIRMALA HARIYANTO (2020) PENGARUH KUALITAS PRODUK, CITRA MEREK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN KOPI BUBUK KAPAL API SPECIAL MIX 25 GRAM. S1 thesis, UNIVERSITAS MERCU BUANA.

[img]
Preview
 Text (COVER)
43117310069_SUKMA NIRMALA HARIYANTO PUTERI_01 COVER.pdf
Download (1MB) | Preview
[img] Text (BAB 1)
43117310069_SUKMA NIRMALA HARIYANTO PUTERI_02 BAB 1.pdf
Restricted to Registered users only
Download (1MB)
[img] Text (BAB 2)
43117310069_SUKMA NIRMALA HARIYANTO PUTERI_03 BAB 2.pdf
Restricted to Registered users only
Download (2MB)
[img] Text (BAB 3)
43117310069_SUKMA NIRMALA HARIYANTO PUTERI_04 BAB 3.pdf
Restricted to Registered users only
Download (1MB)
[img] Text (BAB 4)
43117310069_SUKMA NIRMALA HARIYANTO PUTERI_05 BAB 4.pdf
Restricted to Registered users only
Download (2MB)
[img] Text (BAB 5)
43117310069_SUKMA NIRMALA HARIYANTO PUTERI_06 BAB 5.pdf
Restricted to Registered users only
Download (358kB)
[img] Text (DAFTAR PUSTAKA)
43117310069_SUKMA NIRMALA HARIYANTO PUTERI_07 DAFTAR PUSTAKA.pdf
Restricted to Registered users only
Download (511kB)
[img] Text (LAMPIRAN)
43117310069_SUKMA NIRMALA HARIYANTO PUTERI_08 LAMPIRAN.pdf
Restricted to Registered users only
Download (2MB)
Item Type: Thesis (S1)
NIM/NIDN Creators: 43117310069
Uncontrolled Keywords: Product Quality, Brand Image, Price, Purchase Decision.
Subjects: 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.5 Management of Production/Manajemen Produksi
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.6 Quality Management/Manajemen Kualitas
700 Arts/Seni, Seni Rupa, Kesenian > 730 Plastic Arts and Sculpture/Seni Plastik dan Seni Patung > 739 Art Metalwork/Seni Logam, Kerajinan Logam > 739.4 Iron Art Works/Seni Logam Besi > 739.48 Products/Produk
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: Rifky
Date Deposited: 11 Aug 2026 07:56
Last Modified: 11 Aug 2026 07:56
URI: http://repository.mercubuana.ac.id/id/eprint/103216

Actions (login required)

View Item View Item
UMB Repository is powered by EPrints 3 which is developed by the School of Electronics and Computer Science at the University of Southampton. More information and software credits.