PENGARUH CITRA MEREK, IKLAN DAN PERSEPSI HARGA TERHADAP KEPUTUSAN PEMBELIAN PRODUK SARIAYU LIPSTIK COLOR TREND

Haryadi S, Rian (2019) PENGARUH CITRA MEREK, IKLAN DAN PERSEPSI HARGA TERHADAP KEPUTUSAN PEMBELIAN PRODUK SARIAYU LIPSTIK COLOR TREND. S1 thesis, UNIVERSITAS MERCU BUANA.

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Item Type: Thesis (S1)
NIM/NIDN Creators: 43113320020
Uncontrolled Keywords: Citra Merek, Iklan, Persepsi Harga dan Keputusan Pembelian
Subjects: 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.5 Management of Production/Manajemen Produksi
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.6 Quality Management/Manajemen Kualitas
700 Arts/Seni, Seni Rupa, Kesenian > 730 Plastic Arts and Sculpture/Seni Plastik dan Seni Patung > 739 Art Metalwork/Seni Logam, Kerajinan Logam > 739.4 Iron Art Works/Seni Logam Besi > 739.48 Products/Produk
700 Arts/Seni, Seni Rupa, Kesenian > 740 Drawing and Decorative Art/Menggambar dan Seni Dekorasi > 741 Drawing and Drawings/Gambar dan Seni Menggambar > 741.6 Graphic Design, Illustration Drawings/Teknik Menggambar Desain Grafis, Teknik Menggambar Ilustrasi > 741.67 Advertisement and Posters/Iklan dan Poster
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: Rifky
Date Deposited: 30 Jul 2026 06:25
Last Modified: 30 Jul 2026 06:25
URI: http://repository.mercubuana.ac.id/id/eprint/102943

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