PENGARUH PROMOSI, HARGA, DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN J.CO DONUTS (Studi Kasus pada Konsumen J.CO Donuts Areal Cibubur)

Gunawan, Esti Widya (2019) PENGARUH PROMOSI, HARGA, DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN J.CO DONUTS (Studi Kasus pada Konsumen J.CO Donuts Areal Cibubur). S1 thesis, UNIVERSITAS MERCU BUANA - BUNCIT.

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Item Type: Thesis (S1)
NIM/NIDN Creators: 43114320009
Uncontrolled Keywords: Promotion, Price, Brand Image and Purchase Decisions.
Subjects: 000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 020 Library and Information Sciences/Perpustakaan dan Ilmu Informasi > 025 Operations, Archives, Information Centers/Operasional Perpustakaan, Arsip dan Pusat Informasi, Pelayanan dan Pengelolaan Perpustakaan > 025.2 Acquisitions and Collection Developtment/Akuisisi dan Pengembangan Koleksi Perpustakaan > 025.23 Acquisition Through Purchase/Akuisisi Melalui Pembelian
100 Philosophy and Psychology/Filsafat dan Psikologi > 170 Ethics, Moral Philosophy/Etika, Filsafat Moral > 174 Occupational Ethics/Etika Jabatan, Etika Profesi > 174.4 Business Ethics/Etika Bisnis
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 650.1-650.9 Standard Subdivisions of Management, Public Relations, Business and Auxiliary Service/Subdivisi Standar Dari Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 650.1 Personal Success in Business/Sukses Pribadi dalam Bisnis
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: Rifky
Date Deposited: 20 Jul 2026 03:09
Last Modified: 20 Jul 2026 03:09
URI: http://repository.mercubuana.ac.id/id/eprint/102512

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