Azzahra, Dinda Syifa (2026) STRATEGI DIGITAL MARKETING DAN BRAND AWARENESS MELALUI MEDIA SOSIAL PADA UMKM RUMAH MAKAN PADANG SINAR SURYA UNI SEERA ( PRESPEKTIF COMMUNITY ENGAGEMENT ). S1 thesis, Universitas Mercu Buana Jakarta - Menteng.
![[img]](https://repository.mercubuana.ac.id/style/images/fileicons/text.png) |
Text (FILE COVER)
43122010029- dinda syifa azzahra- 01 COVER - Dinda syifa azzahra..pdf Download (593kB) |
|
Text
43122010029- dinda syifa azzahra-02 BAB 1 - Dinda syifa azzahra.pdf Download (501kB) |
|
Text
43122010029-dinda syifa azzahra-03 BAB 2 - Dinda syifa azzahra.pdf Download (557kB) |
|
Text
43122010029-dinda syifa azzahra- 04 BAB 3 - Dinda syifa azzahra.pdf Download (673kB) |
|
Text
43122010029- dinda syifa azzahra- 05 BAB 4 - Dinda syifa azzahra.pdf Download (1MB) |
|
Text
43122010029-dinda syifa azzahra-06 BAB 5 - Dinda syifa azzahra.pdf Download (195kB) |
|
Text
43122010029- dinda syifa azzahra- 08 Daftar Pustaka - Dinda syifa azzahra.pdf Download (280kB) |
|
Text
43122010029- dinda syifa azzahra- 09 LAMPIRAN - Dinda syifa azzahra.pdf Download (786kB) |
Abstract
MSMEs play a vital role in Indonesia’s economy; however, many still face challenges in digital marketing and business management. In the initial condition (before), Rumah Makan Padang Sinar Surya Uni Seera had not utilized social media optimally, and its financial records were still simple and unstructured. This study aims to design and implement digital marketing strategies to increase brand awareness through social media. This project was conducted from a community engagement perspective, where students were directly involved in assisting the MSME partner. The methods used include initial condition analysis, social media content planning, utilization of platforms such as Instagram and TikTok, and recording financial transactions using a simple cash book. The results of the project (after) show an increase in digital interaction, audience engagement, and brand awareness through social media. In addition, there was an improvement in financial recording, which became more structured, as well as an increase in revenue during certain periods. Overall, this project provides a meaningful contribution to MSME development through the implementation of more structured digital marketing strategies, as well as improving promotional effectiveness and sustainable business management. Keywords: Digital Marketing, Brand Awareness, Social Media, MSMEs, Engagement
| Item Type: | Thesis (S1) |
|---|---|
| NIM/NIDN Creators: | 43122010029 |
| Subjects: | 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan |
| Divisions: | Fakultas Ekonomi dan Bisnis > Manajemen |
| Depositing User: | RAIHAN GUSRI HIDAYAT |
| Date Deposited: | 18 Jul 2026 01:37 |
| Last Modified: | 18 Jul 2026 02:51 |
| URI: | http://repository.mercubuana.ac.id/id/eprint/102456 |
Actions (login required)
 |
View Item |
