ANALISIS PENGARUH HARGA, PROMOSI DAN CITRA MEREK TERHADAP IMPULSE BUYING BELANJA ONLINE DI BUKALAPAK

Prasojo, Ariestu Hadi (2020) ANALISIS PENGARUH HARGA, PROMOSI DAN CITRA MEREK TERHADAP IMPULSE BUYING BELANJA ONLINE DI BUKALAPAK. S1 thesis, UNIVERSITAS MERCU BUANA.

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43116210029_ARIESTU HADI PRASOJO_01 COVER.pdf
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43116210029_ARIESTU HADI PRASOJO_02 BAB 1.pdf
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43116210029_ARIESTU HADI PRASOJO_03 BAB 2.pdf
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43116210029_ARIESTU HADI PRASOJO_04 BAB 3.pdf
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43116210029_ARIESTU HADI PRASOJO_05 BAB 4.pdf
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43116210029_ARIESTU HADI PRASOJO_06 BAB 5.pdf
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43116210029_ARIESTU HADI PRASOJO_07 DAFTAR PUSTAKA.pdf
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43116210029_ARIESTU HADI PRASOJO_08 LAMPIRAN.pdf
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Item Type: Thesis (S1)
NIM/NIDN Creators: 43116210029
Uncontrolled Keywords: Price, Promotion, Brand Image, Impulsive purchase
Subjects: 600 Technology/Teknologi > 640 Home Economic and Family Living Management/Kesejahteraan Rumah Tangga dan Manajemen Kehidupan Keluarga
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 650.1-650.9 Standard Subdivisions of Management, Public Relations, Business and Auxiliary Service/Subdivisi Standar Dari Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.8 Marketing, Management of Distribution/Marketing, Manajemen Distribusi
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: Rifky
Date Deposited: 15 Jul 2026 08:34
Last Modified: 15 Jul 2026 08:34
URI: http://repository.mercubuana.ac.id/id/eprint/102444

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