PENGARUH BRAND IMAGE DAN BRAND TRUST MELALUI BRAND EXTENSION TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN ( STUDI KASUS PADA PENJUALAN PRODUK LAMPU XYZ DI TOKO MODERN DI AREA JAKARTA TIMUR)

PURNAMASARI, ASTRI (2017) PENGARUH BRAND IMAGE DAN BRAND TRUST MELALUI BRAND EXTENSION TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN ( STUDI KASUS PADA PENJUALAN PRODUK LAMPU XYZ DI TOKO MODERN DI AREA JAKARTA TIMUR). S2 thesis, Universitas Mercu Buana - Buncit.

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Item Type: Thesis (S2)
NIM/NIDN Creators: 55115320065
Uncontrolled Keywords: CITRA MEREK, KEPERCAYAAN TERHADAP MEREK, PERLUASAN MEREK, KEPUTUSAN PEMBELIAN
Subjects: 000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 010 Bibliography/Bibliografi > 017 General Subject Catalog/Katalog Subjek Umum > 017.4 Classified Sales Catalogs/Klasifikasi Katalog Penjualan
000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 020 Library and Information Sciences/Perpustakaan dan Ilmu Informasi > 025 Operations, Archives, Information Centers/Operasional Perpustakaan, Arsip dan Pusat Informasi, Pelayanan dan Pengelolaan Perpustakaan > 025.2 Acquisitions and Collection Developtment/Akuisisi dan Pengembangan Koleksi Perpustakaan > 025.23 Acquisition Through Purchase/Akuisisi Melalui Pembelian
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 651 Office Services/Layanan Kantor > 651.8 Computer Application for Office Management/Aplikasi Komputer untuk Manajemen Perkantoran
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum
Divisions: Pascasarjana > Magister Manajemen
Depositing User: Rifky
Date Deposited: 15 Jul 2026 06:51
Last Modified: 15 Jul 2026 06:51
URI: http://repository.mercubuana.ac.id/id/eprint/102434

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