HUBUNGAN ANTARA SELF-EFFICACY DENGAN KETERGANTUNGAN MEDIA SOSIAL PENGGUNA SHORT FORM VIDEO CONTENT PADA MAHASISWA UNIVERSITAS X JAKARTA BARAT

WITCAKSANA, ADHITYA BAGUS (2025) HUBUNGAN ANTARA SELF-EFFICACY DENGAN KETERGANTUNGAN MEDIA SOSIAL PENGGUNA SHORT FORM VIDEO CONTENT PADA MAHASISWA UNIVERSITAS X JAKARTA BARAT. S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

This research aims to find out whether there is a relationship between self– efficacy with the user's social media dependence Short form video content) among students at University X, West Jakarta. This research used a correlational quantitative approach with a population of 281 people and a sample of 163 respondents. Sampling using techniques non-probability purposive sampling. Measuring instruments used on variables Self-efficacy is self-efficacy adapted and compiled by Regina A.S. Purba is based on Bandura's (1997) theory, while for social media dependence he uses measuring instruments Social Media Addiction Scale (SMAS) compiled by Nali Azmi, and adapted by Menayes based on the IAT measurement tool (Internet Addiction Test) Young (1996). The results of this research show that there is a positive relationship between self–efficacy with social media dependence with a coefficient value of r = 0.257** and a sig. value. 0,000. Keywords: Self-Efficacy, Social Media Addiction Penelitian ini bertujuan untuk mengetahui apakah terdapat hubungan antara self– efficacy dengan ketergantungan media sosial pengguna Short form video content) pada mahasiswa universitas X Jakarta Barat. Penelitian ini menggunakan pendekatan kuantitatif korelasional dengan populasi sebanyak 281 orang dan sampel sejumlah 163 responden. Pengambilan sampel menggunakan teknik nonprobability purposive sampling. Alat ukur yang digunakan pada variabel Selfefficacy adalah self-efficacy diadaptasi dan disusun oleh Regina A.S. Purba berdasarkan teori Bandura (1997) sedangkan untuk ketergantungan media sosial menggunakan alat ukur Social Media Addiction Scale (SMAS) yang disusun oleh Nali Azmi, dan diadaptasi oleh Menayes berdasarkan alat ukur IAT (Internet Addiction Test) Young (1996). Hasil dari penelitian ini menunjukan bahwa tedapat hubungan positif antara self–efficacy dengan ketergantungan media sosial dengan nilai koefisien r = 0.257** dan nilai sig. 0,000. Kata kunci : Self–Efficacy, Kecanduan Media Sosial

Item Type:	Thesis (S1)
NIM/NIDN Creators:	46120110083
Uncontrolled Keywords:	Self–Efficacy, Kecanduan Media Sosial
Subjects:	000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 006 Special Computer Methods/Metode Komputer Tertentu > 006.7 Multimedia Systems/Sistem-sistem Multimedia > 006.75 Social Multimedia/Multimedia Social > 006.754 Online Social Network/Situs Jejaring Sosial, Sosial Media 100 Philosophy and Psychology/Filsafat dan Psikologi > 150 Psychology/Psikologi 500 Natural Science and Mathematics/Ilmu-ilmu Alam dan Matematika > 500. Natural Science and Mathematics/Ilmu-ilmu Alam dan Matematika > 507 Education, Research/Pendidikan, Riset dan Topik Terkait di Bidang Ilmu Pengetahuan Alam > 507.2 Research; Statistical Methods/Penelitian; Metode Statistik 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.8 Marketing, Management of Distribution/Marketing, Manajemen Distribusi
Divisions:	Fakultas Psikologi > Psikologi
Depositing User:	khalimah
Date Deposited:	22 Apr 2026 05:57
Last Modified:	22 Apr 2026 05:57
URI:	http://repository.mercubuana.ac.id/id/eprint/102065

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