PENGARUH LEFTOVER REUSE INTENTION, WASTOPHOBIA, DAN PROMOTION TERHADAP OVER ORDERING BEHAVIOR ONLINE FOOD DELIVERY

NURAINY, WIDIA (2026) PENGARUH LEFTOVER REUSE INTENTION, WASTOPHOBIA, DAN PROMOTION TERHADAP OVER ORDERING BEHAVIOR ONLINE FOOD DELIVERY. S1 thesis, Universitas Mercu Buana Jakarta.

Preview	Text (HAL COVER) Cover.pdf Download (638kB) | Preview
	Text (BAB I) Bab 1.pdf Restricted to Registered users only Download (373kB)
	Text (BAB II) Bab 2.pdf Restricted to Registered users only Download (440kB)
	Text (BAB III) Bab 3.pdf Restricted to Registered users only Download (377kB)
	Text (BAB IV) Bab 4.pdf Restricted to Registered users only Download (522kB)
	Text (BAB V) Bab 5.pdf Restricted to Registered users only Download (334kB)
	Text (DAFTAR PUSTAKA) Daftar Pustaka.pdf Restricted to Registered users only Download (311kB)
	Text (LAMPIRAN) Lampiran.pdf Restricted to Registered users only Download (380kB)

Abstract

This study aims to analyze the effects of Leftover Reuse Intention, Wastophobia, and Promotion on Over-Ordering Behavior among users of online food delivery services, namely GoFood, GrabFood, and ShopeeFood. The study involved 208 respondents selected through purposive sampling based on calculations using G*Power version 3.1.9.4. Data were collected via questionnaires and analyzed using the Partial Least Square (PLS) method version 4.0. The findings indicate that Leftover Reuse Intention has a positive and significant effect on Over-Ordering Behavior, while Wastophobia shows a positive but insignificant effect. Meanwhile, Promotion is proven to have a positive and significant influence on over-ordering behavior among online food delivery users. Keywords: Leftover Reuse Intention, Wastophobia, Promotion, Over Ordering Behavior Penelitian ini bertujuan untuk menganalisis pengaruh Leftover Reuse Intention, Wastophobia, dan Promotion terhadap perilaku Over Ordering pada pengguna layanan pesan antar makanan online, yaitu GoFood, GrabFood, dan ShopeeFood. Penelitian melibatkan 208 responden yang dipilih menggunakan teknik purposive sampling berdasarkan perhitungan G*Power versi 3.1.9.4. Data dikumpulkan melalui kuesioner dan dianalisis menggunakan metode Partial Least Square (PLS) versi 4.0. Hasil penelitian menunjukkan bahwa Leftover Reuse Intention berpengaruh positif dan signifikan terhadap Over Ordering Behavior, sedangkan Wastophobia memiliki pengaruh positif namun tidak signifikan terhadap Over Ordering Behavior. Sementara itu, variabel Promotion terbukti memberikan pengaruh positif dan signifikan terhadap perilaku over ordering pada pengguna layanan pesan antar makanan online. Kata Kunci: Leftover Reuse Intention, Wastophobia, Promotion, Over Ordering Behavior

Item Type:	Thesis (S1)
NIM/NIDN Creators:	43122010150
Uncontrolled Keywords:	Leftover Reuse Intention, Wastophobia, Promotion, Over Ordering Behavior
Subjects:	300 Social Science/Ilmu-ilmu Sosial > 320 Political dan Government Science/Ilmu Politik dan Ilmu Pemerintahan > 322 Relation of The State of Organized Groups/Hubungan Negara dengan Kelompok Sosial yang Terorganisir > 322.3 Business and Industry/Bisnis dan Industri 600 Technology/Teknologi > 640 Home Economic and Family Living Management/Kesejahteraan Rumah Tangga dan Manajemen Kehidupan Keluarga > 641 Food and Drink/Makanan dan Minuman > 641.3 Food/Makanan 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	khalimah
Date Deposited:	10 Apr 2026 07:56
Last Modified:	10 Apr 2026 07:56
URI:	http://repository.mercubuana.ac.id/id/eprint/101965

Actions (login required)

View Item