VITA, REGINA SHALMA (2026) RESEPSI SUBSCRIBER TERHADAP GAYA KOMUNIKASI KONTROVERSIAL WINDAH BASUDARA PADA KONTEN GAME ROBLOX. S1 thesis, Universitas Mercu Buana Jakarta.
|
Text (HAL COVER)
01 COVER.pdf Download (396kB) | Preview |
|
![[img]](https://repository.mercubuana.ac.id/style/images/fileicons/text.png) |
Text (BAB I)
02 BAB 1.pdf Restricted to Registered users only Download (509kB) |
|
|
Text (BAB II)
03 BAB 2.pdf Restricted to Registered users only Download (351kB) |
|
|
Text (BAB III)
04 BAB 3.pdf Restricted to Registered users only Download (314kB) |
|
|
Text (BAB IV)
05 BAB 4.pdf Restricted to Registered users only Download (965kB) |
|
|
Text (BAB V)
06 BAB 5.pdf Restricted to Registered users only Download (144kB) |
|
|
Text (DAFTAR PUSTAKA)
07 DAFTAR PUSTAKA.pdf Restricted to Registered users only Download (201kB) |
|
|
Text (LAMPIRAN)
08 LAMPIRAN.pdf Restricted to Registered users only Download (566kB) |
Abstract
The development of digital media, particularly the YouTube platform, has provided content creators with greater freedom to express themselves through various communication styles. This freedom often gives rise to controversial communication practices, such as the use of vulgar language, sarcastic humor, and excessive emotional expressions. One creator who has generated public debate is Windah Basudara through his Roblox gaming content, which is widely consumed by adolescents. This study aims to identify and analyze subscribers’ reception of Windah Basudara’s controversial communication style in Roblox gaming content. The research adopts a constructivist paradigm with a qualitative approach and reception analysis method, viewing audiences as active participants in interpreting media messages. The research subjects consist of YouTube subscribers of Windah Basudara who actively consume Roblox gaming content. Data were collected through in-depth interviews and literature review, while data analysis was conducted using the Miles and Huberman model, with data validity ensured through source triangulation. The findings indicate that subscribers’ reception of Windah Basudara’s controversial communication style is predominantly characterized by a dominant-hegemonic reading, in which most informants perceive the communication style as a form of spontaneity, entertainment, and a distinctive feature of gaming content. Negotiated and oppositional readings were also identified, although in relatively smaller numbers. The dominance of audience acceptance is influenced by emotional closeness between subscribers and the creator, as well as habitual digital content consumption that has fostered tolerance toward such communication styles. Academically, this study is expected to enrich reception analysis and digital communication studies, particularly within the context of new media culture. Practically, the findings offer reflection for content creators to continue considering communication ethics in digital public spaces and encourage audiences to adopt a more critical attitude toward the content they consume. Keywords: reception analysis, communication style, controversy, YouTube, Windah Basudara, Roblox. Perkembangan media digital, khususnya platform YouTube, memberikan ruang kebebasan bagi kreator konten dalam mengekspresikan diri melalui beragam gaya komunikasi. Kebebasan tersebut kerap memunculkan gaya komunikasi yang bersifat kontroversial, seperti penggunaan bahasa vulgar, humor sarkastik, serta ekspresi emosional yang berlebihan. Salah satu kreator yang memunculkan perdebatan publik adalah Windah Basudara melalui konten permainan Roblox yang banyak dikonsumsi oleh kalangan remaja. Penelitian ini bertujuan untuk mengetahui dan menganalisis resepsi subscriber terhadap gaya komunikasi kontroversial yang ditampilkan oleh Windah Basudara dalam konten game Roblox. Penelitian ini menggunakan paradigma konstruktivis dengan pendekatan kualitatif dan metode analisis resepsi, yang memandang khalayak sebagai pihak aktif dalam memaknai pesan media. Subjek penelitian merupakan subscriber YouTube Windah Basudara yang secara aktif mengonsumsi konten game Roblox. Teknik pengumpulan data dilakukan melalui wawancara mendalam dan studi pustaka, sedangkan analisis data menggunakan model Miles dan Huberman dengan uji keabsahan data melalui triangulasi sumber. Hasil penelitian menunjukkan bahwa resepsi subscriber terhadap gaya komunikasi kontroversial Windah Basudara didominasi oleh posisi dominant-hegemonic reading, di mana mayoritas informan menerima gaya komunikasi tersebut sebagai bentuk spontanitas, hiburan, dan ciri khas dalam konten gaming. Selain itu, ditemukan pula posisi negotiated reading dan oppositional reading, meskipun jumlahnya relatif lebih sedikit. Dominannya penerimaan khalayak disebabkan oleh kedekatan emosional antara subscriber dengan kreator serta kebiasaan konsumsi konten digital yang telah membentuk toleransi terhadap gaya komunikasi tersebut. Secara akademis, penelitian ini diharapkan dapat memperkaya kajian analisis resepsi dan komunikasi digital, khususnya dalam konteks budaya media baru, sementara secara praktis penelitian ini memberikan refleksi bagi kreator konten untuk tetap mempertimbangkan etika komunikasi di ruang publik digital serta mendorong khalayak agar bersikap lebih kritis terhadap konten yang dikonsumsi. Kata kunci: analisis resepsi, gaya komunikasi, kontroversial, YouTube, Windah Basudara, Roblox.
Actions (login required)
 |
View Item |
