OPTIMALISASI DESAIN WEBSITE UNTUK MEMBANGUN BRAND AWARENESS PT ASROFA LESTARI NUSANTARA (PT ASROLEN)

WULANDARI, MARITZA RATRI (2026) OPTIMALISASI DESAIN WEBSITE UNTUK MEMBANGUN BRAND AWARENESS PT ASROFA LESTARI NUSANTARA (PT ASROLEN). S1 thesis, Universitas Mercu Buana Jakarta - Menteng.

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Abstract

PT Asrofa Lestari Nusantara (PT ASROLEN) merupakan perusahaan Business-to- Business (B2B) yang bergerak di bidang penyediaan produk dan layanan industri, khususnya solusi pompa dan jasa pendukung operasional industri. Namun, kondisi website perusahaan sebelumnya belum mampu merepresentasikan identitas merek secara profesional, baik dari sisi tampilan visual, struktur konten, maupun fungsinya sebagai media komunikasi digital. Oleh karena itu, tugas akhir ini bertujuan untuk melakukan optimalisasi desain website PT ASROLEN sebagai upaya membangun brand awareness perusahaan di ranah digital B2B. Adapun objek perancangan dalam karya ini adalah website perusahaan PT ASROLEN, dengan pendekatan perancangan ulang (redesign) pada aspek visual dan struktur halaman. Proses perancangan dilakukan melalui penyusunan creative brief, pengembangan wireframe, perancangan visual guideline, serta implementasi desain menggunakan platform WordPress dengan page builder Elementor. Fokus utama perancangan diarahkan pada tampilan homepage, halaman produk, dan konsistensi visual website agar sesuai dengan karakter audiens B2B. Luaran utama dari tugas akhir ini berupa rancangan ulang tampilan homepage, pengaturan struktur halaman produk, serta panduan visual website PT ASROLEN yang lebih terstruktur, konsisten, dan mudah digunakan. Hasil implementasi menunjukkan adanya peningkatan interaksi pengguna berdasarkan data analitik website, seperti durasi kunjungan dan jumlah interaksi halaman. Optimalisasi desain website ini diharapkan dapat meningkatkan persepsi profesional perusahaan serta mendukung pembentukan brand awareness PT ASROLEN. PT Asrofa Lestari Nusantara (PT ASROLEN) is a Business-to-Business (B2B) company engaged in providing industrial products and services, particularly pump solutions and industrial operational support. However, the company’s previous website had not been able to professionally represent its brand identity in terms of visual appearance, content structure, and its function as a digital communication medium. Therefore, this final project aims to optimize the website design of PT ASROLEN to build brand awareness in the digital B2B environment. The object of this project is the corporate website of PT ASROLEN, using a redesign approach that focuses on visual elements and page structure. The design process includes the preparation of a creative brief, wireframe development, visual guideline design, and design implementation using the WordPress platform with the Elementor page builder. The main focus of the redesign is on the homepage, product pages, and overall visual consistency to align with the characteristics of a B2B audience. The main outputs of this project are a redesigned homepage, improved product page structure, and a more structured, consistent, and user-friendly website visual guideline. The implementation results indicate increased user interaction based on website analytics data, such as visit duration and page interaction metrics. This website design optimization is expected to enhance the company’s professional image and support the development of brand awareness for PT ASROLEN.

Item Type: Thesis (S1)
NIM/NIDN Creators: 44522010034
Uncontrolled Keywords: Optimalisasi Desain Website, Brand Awareness, Website B2B, Desain Web Website Design Optimization, Brand Awareness, B2B Website, Web Design
Subjects: 300 Social Science/Ilmu-ilmu Sosial > 300. Social Science/Ilmu-ilmu Sosial > 302 Social Interaction, Interpersonal Relations/Interaksi Sosial, Hubungan Antarpersonal > 302.2 Communication/Komunikasi
Divisions: Fakultas Ilmu Komunikasi > Komunikasi Digital
Depositing User: ARDIFTA DWI AFRIANI
Date Deposited: 05 Mar 2026 08:21
Last Modified: 05 Mar 2026 08:21
URI: http://repository.mercubuana.ac.id/id/eprint/101405

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