PENGARUH TERPAAN KONTEN FOOD REVIEW AKUN TIKTOK @ONEBITEBIGBITE TERHADAP MINAT KULINER BAGI FOLLOWERS (Survey Pada Followers Akun TikTok @onebitebigbite)

ATHIRA, SAUZAN (2026) PENGARUH TERPAAN KONTEN FOOD REVIEW AKUN TIKTOK @ONEBITEBIGBITE TERHADAP MINAT KULINER BAGI FOLLOWERS (Survey Pada Followers Akun TikTok @onebitebigbite). S1 thesis, Universitas Mercu Buana Jakarta.

[img]
Preview
 Text (Cover)
COVER.pdf
Download (4MB) | Preview
[img] Text (BAB 1)
BAB 1.pdf
Restricted to Registered users only
Download (115kB)
[img] Text (BAB 2)
BAB 2.pdf
Restricted to Registered users only
Download (169kB)
[img] Text (BAB 3)
BAB 3.pdf
Restricted to Registered users only
Download (295kB)
[img] Text (BAB 4)
BAB 4.pdf
Restricted to Registered users only
Download (632kB)
[img] Text (BAB 5)
BAB 5.pdf
Restricted to Registered users only
Download (32kB)
[img] Text (DAFTAR PUSTAKA)
DAFTAR PUSTAKA.pdf
Restricted to Registered users only
Download (1MB)
[img] Text (LAMPIRAN)
LAMPIRAN.pdf
Restricted to Registered users only
Download (784kB)

Abstract

The development of social media, particularly TikTok, has encouraged the emergence of various creative contents that function as sources of information and entertainment, one of which is food review content. The TikTok account @onebitebigbite is one of the food creators that presents culinary reviews in the form of engaging and easily accessible audiovisual content. The high intensity of exposure to such content has the potential to influence audience interest in culinary topics. Therefore, this study aims to examine the effect of exposure to food review content on the TikTok account @onebitebigbite on followers’ culinary interest. This study employs a quantitative approach based on the Uses and Gratifications Theory, which views audiences as active individuals who select and use media to fulfill their needs. This theory is used to explain the reasons audiences consume food review content as a source of information, entertainment, and culinary reference. In addition, this study is supported by the concepts of social media, new media, and interest, which explain how media characteristics and individual attraction shape audience responses to the consumed content. The research data were collected through a questionnaire distributed to 100 respondents who are active TikTok users, have an interest in culinary topics, and are followers of the @onebitebigbite account. The results indicate that exposure to food review content has a positive and significant effect on culinary interest. These findings suggest that food review content on TikTok not only serves as entertainment but also functions as a reference that can influence audience interest in culinary experiences. Keywords: Content Exposure, Food Review, TikTok, Culinary Interest, Uses and Gratifications. Perkembangan media sosial, khususnya TikTok, mendorong munculnya berbagai konten kreatif yang berperan sebagai sumber informasi dan hiburan, salah satunya konten food review. Akun TikTok @onebitebigbite menjadi salah satu food creator yang menyajikan ulasan kuliner dalam bentuk konten audiovisual yang menarik dan mudah diakses. Tingginya intensitas terpaan konten tersebut berpotensi memengaruhi ketertarikan audiens terhadap kuliner. Oleh karena itu, penelitian ini dilakukan untuk mengetahui pengaruh terpaan konten food review akun TikTok @onebitebigbite terhadap minat kuliner para pengikutnya. Penelitian ini menggunakan pendekatan kuantitatif dengan landasan Teori Uses and Gratifications yang memandang audiens sebagai individu aktif dalam memilih dan menggunakan media untuk memenuhi kebutuhannya. Teori ini digunakan untuk menjelaskan alasan audiens mengonsumsi konten food review sebagai sumber informasi, hiburan, dan referensi kuliner. Selain itu, penelitian ini juga didukung oleh konsep media sosial, new media, serta konsep minat, yang menjelaskan bagaimana karakteristik media digital dan ketertarikan individu berperan dalam membentuk respons audiens terhadap konten yang dikonsumsi. Data penelitian diperoleh melalui penyebaran kuesioner kepada 100 responden yang merupakan pengguna aktif TikTok, memiliki minat terhadap kuliner, serta merupakan followers akun @onebitebigbite. Hasil penelitian menunjukkan bahwa terpaan konten food review berpengaruh positif dan signifikan terhadap minat kuliner. Temuan ini menunjukkan bahwa konten food review di TikTok tidak hanya berfungsi sebagai hiburan, tetapi juga berperan sebagai referensi yang mampu memengaruhi ketertarikan audiens terhadap kuliner. Kata Kunci: Terpaan Konten, Food Review, TikTok, Minat Kuliner, Uses and Gratifications.

Item Type: Thesis (S1)
NIM/NIDN Creators: 44122010065
Uncontrolled Keywords: Terpaan Konten, Food Review, TikTok, Minat Kuliner, Uses and Gratifications.
Subjects: 000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 006 Special Computer Methods/Metode Komputer Tertentu > 006.7 Multimedia Systems/Sistem-sistem Multimedia > 006.75 Social Multimedia/Multimedia Social > 006.754 Online Social Network/Situs Jejaring Sosial, Sosial Media
300 Social Science/Ilmu-ilmu Sosial > 300. Social Science/Ilmu-ilmu Sosial > 302 Social Interaction, Interpersonal Relations/Interaksi Sosial, Hubungan Antarpersonal > 302.3 Social Interactions within Groups/Interaksi Sosial dalam Kelompok > 302.33 Social Interactions in Abstract and Temporary Groups/Interaksi Sosial dalam Kelompok Abstrak dan Sementara
Divisions: Fakultas Ilmu Komunikasi > Penyiaran
Depositing User: Haqi ar rachma nur
Date Deposited: 02 Apr 2026 03:48
Last Modified: 02 Apr 2026 03:48
URI: http://repository.mercubuana.ac.id/id/eprint/101357

Actions (login required)

View Item View Item
UMB Repository is powered by EPrints 3 which is developed by the School of Electronics and Computer Science at the University of Southampton. More information and software credits.