NUROKTAVIANY, CINDY (2025) PENGARUH HARGA, KUALITAS PRODUK, DAN PELAYANAN PRIMA TERHADAP KEPUASAN PELANGGAN (Studi Pada Pelanggan Maybelline di Jakarta). S1 thesis, Universitas Mercu Buana Jakarta.
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Abstract
The cosmetics industry in Indonesia is experiencing rapid growth as women's awareness of the importance of appearance and self-care increases. Cosmetics not only beautify, but also increase self-confidence and emotional wellbeing. This study aims to analyze the effect of price (X1), product quality (X2), and excellent service (X3) on customer satisfaction (Y). The population in this study consists of people domiciled in DKI Jakarta. Sampling was carried out using a purposive sampling technique, based on the Rambut formula, which resulted in 100 respondents. The data collection technique in this study used a questionnaire instrument that will be distributed via Google Form. The data analysis method used is Partial Least Square. Keywords: Price, Product Quality, Excellent Service and Customer Satisfaction Industri kosmetik di Indonesia mengalami pertumbuhan pesat seiring meningkatnya kesadaran perempuan akan pentingnya penampilan dan perawatan diri. Kosmetik tidak hanya mempercantik, tetapi juga meningkatkan kepercayaan diri dan kesejahteraan emosional.Penelitian ini bertujuan untuk menganalisis pengaruh harga (X1), kualitas produk ( X2), dan pelayanan prima (X3) terhadap kepuasan pelanggan (Y) . Populasi dalam penelitian ini terdiri dari masyarakat yang berdomisili di DKI Jakarta. Pengambilan sampel dilakukan dengan menggunakan teknik purposive sampling, berdasarkan rumus Hair, yang menghasilkan sebanyak 100 responden. Teknik pengumpulan data dalam penelitian ini menggunakan instrumen angket (kuesioner) yang akan disebarkan melalui Google Form. Metode analisis data yang digunakan adalah Partial Least Square. Kata Kunci: Harga, Kualitas Produk, Pelayanan Prima dan Kepuasan Pelanggan
| Item Type: | Thesis (S1) |
|---|---|
| NIM/NIDN Creators: | 43120110161 |
| Uncontrolled Keywords: | Harga, Kualitas Produk, Pelayanan Prima dan Kepuasan Pelanggan |
| Subjects: | 200 Religion/Agama > 260 Christian Social Theology/Teologi Sosial Kristen > 268 Religious Education/Pendidikan Agama Kristen, Pengajaran Agama Kristen > 268.7 Services/Pelayanan 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.6 Quality Management/Manajemen Kualitas 700 Arts/Seni, Seni Rupa, Kesenian > 730 Plastic Arts and Sculpture/Seni Plastik dan Seni Patung > 739 Art Metalwork/Seni Logam, Kerajinan Logam > 739.4 Iron Art Works/Seni Logam Besi > 739.48 Products/Produk |
| Divisions: | Fakultas Ekonomi dan Bisnis > Manajemen |
| Depositing User: | khalimah |
| Date Deposited: | 31 Jan 2026 06:54 |
| Last Modified: | 31 Jan 2026 06:54 |
| URI: | http://repository.mercubuana.ac.id/id/eprint/100801 |
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