ZIHNI, MUHAMMAD FARUKH (2025) PERANCANGAN KAMPANYE BERBASIS VIDEO MOTION GRAPHIC DALAM MENINGKATKAN KESADARAN PUBLIK TERHADAP ERA POST-TRUTH. S1 thesis, Universitas Mercu Buana Jakarta.
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Abstract
The post-truth era is marked by the dominance of emotions and personal opinions in shaping public perspectives, shifting the focus from objective facts to subjective interpretations. This phenomenon has become increasingly prevalent in the digital age, particularly through social media, which facilitates the spread of information without adequate verification processes. In response to this situation, this social campaign was designed to raise public awareness about the dangers of post-truth through motion graphic video media. The approach used is a narrative visual style in the form of a documentary, inspired by Youtube channels such as Johnny Harris and Vox, known for their engaging and easy-to-understand information delivery. The design methodology follows the stages proposed by Robin Landa, including strategy, concept, design, implementation, and presentation. The results of this campaign show that visual communication is effective in enhancing audience understanding of the post-truth issue and encourages a more critical attitude toward the information they consume. Questionnaire responses indicate that the majority of the audience felt more aware and cautious in evaluating information after engaging with the campaign. Therefore, this work is expected to serve as an effective educational medium while also promoting digital literacy within society. Keywords: Social campaign, digital literacy, motion graphic, post-truth Era post-truth ditandai oleh dominasi emosi dan opini pribadi dalam pembentukan pandangan publik, menggeser fokus dari fakta objektif ke interpretasi subjektif. Fenomena ini semakin meluas di era digital, khususnya melalui media sosial yang memfasilitasi penyebaran informasi tanpa adanya proses verifikasi yang memadai. Menanggapi kondisi tersebut, kampanye sosial ini dirancang untuk meningkatkan kesadaran masyarakat tentang bahaya post-truth melalui media video motion graphic. Pendekatan yang digunakan adalah visual naratif bergaya dokumenter, terinspirasi dari kanal Youtube seperti Johnny Harris dan Vox, yang dikenal dengan penyajian informasi yang menarik dan mudah dipahami. Metodologi perancangan mengikuti tahapan dari Robin Landa, meliputi strategi, konsep, desain, implementasi, hingga presentasi. Hasil dari kampanye ini menunjukkan bahwa penggunaan visual efektif dalam meningkatkan pemahaman audiens terhadap isu post-truth dan mendorong sikap kritis terhadap informasi yang mereka konsumsi. Respons kuesioner menunjukkan bahwa mayoritas audiens merasa lebih sadar dan berhati-hati dalam menilai informasi setelah menyimak kampanye ini. Oleh karena itu, karya ini diharapkan dapat menjadi media edukatif yang efektif sekaligus meningkatkan literasi digital di tengah masyarakat. Kata Kunci: Kampanye sosial, literasi digital, motion graphic, post-truth
| Item Type: | Thesis (S1) |
|---|---|
| NIM/NIDN Creators: | 42321010067 |
| Uncontrolled Keywords: | Kampanye sosial, literasi digital, motion graphic, post-truth |
| Subjects: | 300 Social Science/Ilmu-ilmu Sosial > 300. Social Science/Ilmu-ilmu Sosial > 302 Social Interaction, Interpersonal Relations/Interaksi Sosial, Hubungan Antarpersonal > 302.2 Communication/Komunikasi 300 Social Science/Ilmu-ilmu Sosial > 300. Social Science/Ilmu-ilmu Sosial > 303 Social Process/Proses Sosial > 303.3 Coordination and Control/Koordinasi dan Kontrol > 303.38 Public Opinion/Opini Publik 300 Social Science/Ilmu-ilmu Sosial > 320 Political dan Government Science/Ilmu Politik dan Ilmu Pemerintahan > 324 Political Process/Proses Politik > 324.5 Campaigns for Nominations/Kampanye |
| Divisions: | Fakultas Desain dan Seni Kreatif > Desain Komunikasi Visual |
| Depositing User: | khalimah |
| Date Deposited: | 21 Jan 2026 03:51 |
| Last Modified: | 21 Jan 2026 03:51 |
| URI: | http://repository.mercubuana.ac.id/id/eprint/100678 |
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