Mustafa, Ine Zafira Apriyana (2025) Dinamika Komunikasi Ritual: Mengurai Interaksi Sosial Dalam Proses Pernikahan Di Kabupaten Ende Nusa Tenggara Timur. S1 thesis, Universitas Mercu Buana Jakarta - Menteng.
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Abstract
Di tengah perubahan sosial dan modernisasi, masyarakat Ende masih mempertahankan tradisi Belis sebagai bagian penting dalam prosesi pernikahan. Tradisi ini tidak hanya dipahami sebagai pemberian atau pertukaran barang, tetapi juga sebagai ruang komunikasi budaya tempat keluarga saling berinteraksi, bernegosiasi, dan menegaskan hubungan kekerabatan. Penelitian ini bertujuan memahami proses komunikasi, serta tantangan pelaksanaan Belis di Kabupaten Ende. Metode yang digunakan adalah kualitatif deskriptif melalui observasi prosesi adat serta wawancara dengan tokoh adat, keluarga pengantin, dan masyarakat lokal. Hasil penelitian menunjukkan bahwa komunikasi antar keluarga berlangsung secara bertahap dalam setiap prosesi adat, seperti Mbe’o Nia, Wa’u Sodho, Mukumuku, hingga Mendhi Belanja. Tokoh adat berperan penting sebagai penengah yang menjaga keselarasan proses dan memastikan nilai adat tetap dihormati. Tradisi Belis membentuk citra budaya masyarakat Ende sebagai komunitas yang menjunjung tinggi solidaritas, penghormatan terhadap perempuan, dan ketaatan pada tradisi leluhur. Namun, tradisi Belis mengalami tantangan di era modern, seperti tekanan ekonomi, perbedaan pemaknaan antar generasi, serta penyederhanaan prosesi. Generasi muda cenderung memilih bentuk Belis yang lebih ringan, sementara keluarga adat berusaha mempertahankan nilai sakralnya. Karena itu, diperlukan upaya adaptasi yang seimbang agar Belis tetap dapat dijalankan tanpa kehilangan makna budaya. Penelitian ini menegaskan bahwa Belis adalah bentuk komunikasi budaya yang penting bagi identitas masyarakat Ende. Amid ongoing social change and modernization, the Ende community continues to preserve the Belis tradition as an essential component of the traditional wedding process. Beyond the exchange of goods, Belis functions as a cultural communication practice where families interact, negotiate, and affirm kinship ties. This study aims to explore the communication process and challenges surrounding the implementation of Belis in Ende Regency. Using a descriptive qualitative method, data were collected through direct observation of traditional ceremonies and interviews with traditional leaders, families of the bride and groom, and local community members. The findings show that communication between families unfolds gradually through each procession, including Mbe’o Nia, Wa’u Sodho, Mukumuku, and Mendhi Belanja. Traditional leaders serve as mediators who guide the process, ensure clarity of meaning, and safeguard adherence to customary values. Despite its importance, Belis faces several modern challenges, particularly economic pressures, generational differences in interpreting customary values, and the simplification of rituals. Younger generations tend to prefer more flexible forms of Belis, while traditional families strive to preserve its sacred symbolism. Therefore, balanced adaptation is required to ensure the continuity of the Belis tradition without diminishing its essential meaning as a form of cultural communication within the Ende community.
| Item Type: | Thesis (S1) |
|---|---|
| NIM/NIDN Creators: | 44222010069 |
| Uncontrolled Keywords: | Belis, Ritual Budaya Komunikasi Budaya, Pernikahan Adat Ende Belis, Cultural Ceremony, Cultural Communication, Ende Traditional Wedding |
| Subjects: | 300 Social Science/Ilmu-ilmu Sosial > 360 Social Problems and Services/Permasalahan dan Kesejahteraan Sosial > 361 Unassigned/Belum Digunakan > 361.8 Community Social Work Action/Aksi Sosial Masyarakat 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 659 Advertising and Public Relations/Periklanan, Reklame, Pariwara, Iklan, Sponsor, Humas, Hubungan Masyarakat > 659.2 Public Relations/Hubungan Masyarakat |
| Divisions: | Fakultas Ilmu Komunikasi > Hubungan Masyarakat |
| Depositing User: | ZAIRA ELVISIA |
| Date Deposited: | 09 Jan 2026 08:18 |
| Last Modified: | 12 Jan 2026 06:47 |
| URI: | http://repository.mercubuana.ac.id/id/eprint/100509 |
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